Global Web Analytics Market Research Report

The global web analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion in 2019, at an estimated of CAGR of 18.3% during the forecast period. The drivers for the global web analytics market include constant rise in online shopping, marketing automation, and increasing shift to online data driven businesses.

Web analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors to a website to understand how a website is used by its audience and how to optimize its usage. It also helps in attracting old and new visitors and retaining of those visitors.

Web analytics market is rising at a rapid speed and is fueled by various trends which include consistent growth in online shopping, rapid adoption of marketing automation platforms, and shift towards data driven businesses. The web analytics market growth is also attributed to the underlying opportunities such as constant rise in multi-channel marketing and increasing cloud-based deployment trends. Today, large enterprises as well as the small and medium Businesses (SMBs) depend mainly on the digital data gathered through their web portals. This is because of the rising need of the digital marketers, advertisers, and publishers to segment their premium buyers from other customers, track the overall website visitor traffic, manage ad campaigns, and improve the complete website performance.

The global web analytics market report further provides a competitive benchmarking of leading players in the industry such as IBM, Adobe System, Google, and SAS in terms of their product offerings, key strategies, and operational parameters. The global web analytics market report provides global market trends, overall adoption scenarios, competitive landscape and key drivers, restraints, and opportunities in this market. The global web analytics market report aims in estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.

Report Options

We have the following market segmentation in our global web analytics market report:

• By Solutions
  • Search engine tracking and ranking, heat map analytics, marketing automation, and behavior based targeting

• By Services
  • Professional services and support and maintenance
• By Deployment Type
  • On-Premise and on-cloud
• By Application
  • Social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, and performance monitoring
• By Verticals
  • BFSI, retail and consumer goods, government, travel and hospitality, and media and entertainment
• By Regions
  • North America (NA), Europe, Asia Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA)

Customization Options

Along with the market data, you can also customize MMM assessments that meet your company’s specific needs. Customize to get comprehensive industry standard and deep dive analysis of the following parameters:

Solutions and Service Matrix

• Comprehensive analysis and benchmarking of technologies and solutions in the global web analytics market

Competitive Benchmarking

• Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation, and categorization
• Unearth hidden opportunities by connecting related markets using cascaded value chain analysis. For instance, we can qualify the growth in the web analytics market due to corresponding growth in the web market

Vendor Landscaping

• Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, followers, and nichers)

R&D Watch

• Track market movements in R&D space. For instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)

Client Tracker

• Listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances, and partners of tier-1 and tier-2/3 vendors for the last 3 years

Vertical Analysis

• Analysis of different industrial verticals by technologies and solutions
• Industry Verticals: BFSI, retail and consumer goods, government, travel and hospitality, and media and entertainment

Market Data Tracker

• Regional and country-specific market forecast and analysis
• Identification of key end-user segments by country

1 Introduction
1.1 Key Take-Aways
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1  Key Data
1.5.2. Data Triangulation & Forecasting
1.6  Forecast Assumptions
 

2   Executive Summary
2.1  Abstract
2.2  Overall Market Size
 

3   Market Ecosystem & Dynamics
3.1  Market Definition
3.2  Market Evolution
3.3  Market Segmentation
3.4  Market Dynamics
3.4.1  Drivers
3.4.2  Restraints
3.4.3  Opportunites
3.4.4  Time-Impact Analysis Of Dynamics
3.5  Value Chain Analysis
 

4   Web Analytics: Market Size & Forecast By Type
4.1  Introduction
4.2  Licensed Web Analytics
4.2.1  Overview
4.2.2  Market Size & Forecast
4.3  Hosted Web Analytics
4.3.1  Overview
4.3.2  Market Size & Forecast
 

5   Web Analytics: Market Size & Forecast By Solution
5.1  Introduction
5.2  Data Collection & Storage
5.2.1  Overview
5.2.2  Market Size & Forecast
5.3  Testing
5.3.1  Overview
5.3.2  Market Size & Forecast
5.4  Attribution
5.4.1  Overview
5.4.2  Market Size & Forecast
5.5  Benchmarking/Competitive Intelligence
5.5.1  Overview
5.5.2  Market Size & Forecast
5.6  Tag Management
5.6.1  Overview
5.6.2  Market Size & Forecast
5.7  Social Media/Mobile Integration
5.7.1  Overview
5.7.2  Market Size & Forecast
5.8  Reporting
5.8.1  Overview
5.8.2  Market Size & Forecast
5.9  Others
5.9.1  Overview
5.9.2  Market Size & Forecast
 

6   Web Analytics: Market Size & Forecast By Service
6.1  Introduction
6.2  Consulting & System Integration
6.2.1  Overview
6.2.2  Market Size & Forecast
6.3  Licensing
6.3.1  Overview
6.3.2  Market Size & Forecast
6.4  Support & Maintenance
6.4.1  Overview
6.4.2  Market Size & Forecast
6.5   Training
6.5.1  Overview
6.5.2  Market Size & Forecast
 

7 Web Analytics: Market Size & Forecast By Deployment
7.1  Introduction
7.2  On Premises
7.2.1  Overview
7.2.2  Market Size & Forecast
7.3  On Demand
7.3.1  Overview
7.3.2  Market Size & Forecast
 

8   Web Analytics: Market Size & Forecast By Application
8.1  Introduction
8.2  Social Media Management
8.2.1  Overview
8.2.2  Market Size & Forecast
8.3  Search Engine & Content Optimization
8.3.1  Overview
8.3.2  Market Size & Forecast
8.4  Targeting & Benchmarking
8.4.1  Overview
8.4.2  Market Size & Forecast
8.5  Display Advertising Optimization
8.5.1  Overview
8.5.2  Market Size & Forecast
8.6  Mobile Website & Application Tracking
8.6.1  Overview
8.6.2  Market Size & Forecast
8.7  Others
8.7.1  Overview
8.7.2  Market Size & Forecast
 

9   Web Analytics: Market Size & Forecast By Vertical
9.1  Introduction
9.2  Retail & Consumer Goods
9.2.1  Overview
9.2.2  Market Size & Forecast
9.3  Banking, Financial Services, & Insurance
9.3.1  Overview
9.3.2  Market Size & Forecast
9.4  Government
9.4.1  Overview
9.4.2  Market Size & Forecast
9.5  Travel & Tourism
9.5.1  Overview
9.5.2  Market Size & Forecast
9.6  Media & Entertainment
9.6.1  Overview
9.6.2  Market Size & Forecast
9.7  Others
9.7.1  Overview
9.7.2  Market Size & Forecast
 

10. Web Analytics: Market Size & Forecast By Region
10.1  Introduction
10.1.1   Parfait Charts
10.1.2   Regional Market Lifecycle
10.2 North America (NA)
10.2.1   Overview
10.2.2   Market Size & Forecast
10.3 Europe
10.3.1   Overview
10.3.2   Market Size & Forecast
10.4 Asia Pacific (APAC)
10.4.1   Overview
10.4.2   Market Size & Forecast
10.5 Middle East & Africa (MEA)
10.5.1   Overview
10.5.2   Market Size & Forecast
10.6 Latin America (LA)
10.6.1   Overview
10.6.2   Market Size & Forecast
 

11. Company Profiles (Overview, Products & Services, Financials, Swot Analysis, Strategy Analysis)
11.1 Webtrends
11.2 IBM
11.3 Microstrategy
11.4 Google Analytics
11.5 Adobe Omniture Inc.
11.6 Yahoo
11.7 Clicktale
11.8 Tatvic
11.9 Bridgeline Digital
11.10  Tableau Software

Appendix: Mergers And Acquisitions (M&A); Venture Capital (VC) Trends; Social Trends

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