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Asia-Pacific Web Analytics Market

  • Report Code: WE 1000
  • Publish Date: Upcoming
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The Asia-Pacific web analytics market is expected to grow from $0.28 billion in 2014 to $0.80 billion in 2019, at an estimated of CAGR of 23.5% during the forecast period. The drivers for the Asia-Pacific web analytics market include constant rise in online shopping, marketing automation, and increasing shift to online data driven businesses.


Web analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors to a website to understand how a website is used by its audience and how to optimize its usage. It also helps in attracting old and new visitors and retaining of those visitors.


The Asia-Pacific web analytics market is still growing and gaining momentum as one of the fastest-growing region in the web analytics solutions industry. Simultaneously, consumers and marketers are interacting with the technologies constantly, which is responsible in transforming the Asian marketers and consumer behaviors across the region. Due to this, the region has witnessed a great opportunity in web analytics solutions having high potential for the market key players to expand in future.


The Asia-Pacific web analytics market report further provides a competitive benchmarking of leading players in the industry such as IBM, Adobe System, Google, and SAS in terms of their product offerings, key strategies, and operational parameters. The Asia-Pacific web analytics market report provides the Asia-Pacific market trends, overall adoption scenarios, competitive landscape and key drivers, restraints, and opportunities in this market. The Asia-Pacific web analytics market report aims in estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.


Report Options


We have the following market segmentation in our Asia-Pacific web analytics market report:

  • By Solutions
    • Search engine tracking and ranking, heat map analytics, marketing automation, and behavior based targeting
  • By Services
    • Professional services and support and maintenance
  • By Deployment Type
    • On-premise and on-cloud
  • By Application
    • Social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, and performance monitoring
  • By Verticals
    • BFSI, retail and consumer goods, government, travel and hospitality, and media and entertainment
  • By Regions
    • Asia-Pacific (NA), Europe, Asia Pacific (APAC), Latin America (LA), and Middle East and Africa (MEA)


Customization Options


Along with the market data, you can also customize MMM assessments that meet your company’s specific needs. Customize to get comprehensive industry standard and deep dive analysis of the following parameters:


Solutions and Service Matrix

  • Comprehensive analysis and benchmarking of technologies and solutions in the web analytics market
  • Evaluation based on parameters like software, service offerings, pricing and others


Competitive Benchmarking

  • Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation, and categorization
  • Uncover hidden opportunities by connecting related markets using cascaded value chain analysis. For instance, we can qualify the growth in that web analytics market due to corresponding growth in the web market


Vendor Landscaping

  • Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, followers, and nichers)


R&D Watch

  • Track market movements in R&D space. For instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)


Client Tracker

  • Listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances, and partners of tier-1 and tier-2/3 vendors for the last 3 years


Vertical Analysis

  • Analysis of different industrial verticals by technologies and solutions
  • Industry verticals: BFSI, retail and consumer goods, government, travel and hospitality, and media and entertainment


Market Data Tracker

  • Regional and country-specific market forecast and analysis
  • Identification of key end-user segments by country

1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)

2 Executive Summary

3 Market Overview

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Asia-Pacific Web Analytics Market

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Asia-Pacific Web Analytics