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Europe Web Analytics Market

  • Report Code: WE 1001
  • Publish Date: Upcoming
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The European web analytics market is expected to grow from $0.36 billion in 2014 to $0.77 billion in 2019, at an estimated of CAGR of 16.1% during the forecast period. The drivers for the European web analytics market include constant rise in online shopping, marketing automation, and increasing shift to online data driven businesses.


Web analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors to a website to understand how its audience uses a website and how to optimize its usage. It also helps in attracting old and new visitors and retaining of those visitors.


The European web analytics market has aided on the growth of their economy and is also helping to strengthen their digital market. The countries in this region are implementing stringent privacy and data protection policies. This strict legal framework on privacy and data protection has resulted into a highly competitive market for the international players to enter the region. The region is serving better opportunities for the vendors those who have core competencies in their web analytics solutions. The countries are investing in IT and solutions, which will support them to compete in the global e-marketing and retail segments with online shopping and businesses.


The European web analytics market report further provides a competitive benchmarking of leading players in the industry such as IBM, Adobe System, Google, and SAS in terms of their product offerings, key strategies, and operational parameters. The European web analytics market report provides Europe market trends, overall adoption scenarios, competitive landscape and key drivers, restraints, and opportunities in this market. The European web analytics market report aims in estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.


Report Options


We have the following market segmentation in our Europe web analytics market report:

  • By Solutions
    • Search engine tracking and ranking, heat map analytics, marketing automation, and behavior based targeting
  • By Services
    • Professional services and support and maintenance
  • By Deployment Type
    • On-premise and on-cloud
  • By Application
    • Social media management, targeting and behavioral analysis, display advertising optimization, multichannel campaign analysis, and performance monitoring
  • By Verticals
    • BFSI, retail and consumer goods, government, travel and hospitality, and media and entertainment
  • By Regions
    • Europe (NA), Europe, Asia Pacific (APAC), Latin America (LA) and Middle East, and Africa (MEA)


Customization Options:


Along with the market data, you can also customize MMM assessments that meet your company’s specific needs. Customize to get comprehensive industry standard and deep dive analysis of the following parameters:


Solutions and Service Matrix

  • Comprehensive analysis and benchmarking of technologies and solutions in the web Analytics market


Competitive Benchmarking

  • Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation, and categorization
  • Uncover hidden opportunities by connecting related markets using cascaded value chain analysis. For instance, we can qualify the growth in the web analytics market due to the corresponding growth in the web market


Vendor Landscaping

  • Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, followers, and nichers)


R&D Watch

  • Track market movements in R&D space. For instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)


Client Tracker

  • Listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances, and partners of tier-1 and tier-2/3 vendors for the last 3 years


Vertical Analysis

  • Analysis of different industrial verticals by technologies and solutions
  • Industry Verticals: BFSI, retail and consumer goods, government, travel and hospitality, and media and entertainment


Market Data Tracker

  • Regional and country-specific market forecast and analysis
  • Identification of key end-user segments by country


Tool Watch

  • Update on the current tools trend across different industry verticals in the web analytics market

1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)

2 Executive Summary

3 Market Overview

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Europe Web Analytics Market

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Europe Web Analytics