Privacy Policy

1. Introduction

Micro Monitor Market (hereafter "MMM") is a brand owned and operated by MarketsandMarkets Research Pvt. Ltd. (www.marketsandmarkets.com). Protecting your personal data is central to our mission. We are committed to ensuring transparency, accountability, and the highest standards of privacy compliance in accordance with the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA).

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, engage with our content, or use our services.

Key Compliance Note: MMM operates globally and adheres to cross-border privacy and data protection laws. All processing of personal data is conducted in accordance with applicable legal frameworks and industry best practices.

2. Scope of this Policy

This policy applies to:

All websites, platforms, and digital properties operated under the MMM brand, owned by MarketsandMarkets Research Pvt. Ltd.
Users interacting with MMM websites, reports, newsletters, research subscriptions, events, or marketing communications.
Personal data collected through online and offline channels, including lead forms, events, and business engagements.
This policy does not apply to third-party websites linked from our platforms. We encourage you to review their privacy notices separately.

3. Types of Personal Data We Collect

We collect only the information necessary to deliver high-quality services and comply with legal obligations. Categories of data include:

Identity and Contact Information: Full name, organization, job title, email address, phone number, postal address.
Professional and Business Information: Industry sector, interests, organizational role, business requirements, event participation.
Technical and Usage Data: IP addresses, device and browser data, login timestamps, referral URLs, cookie identifiers, location (city-level).
Marketing and Communication Preferences: Newsletter subscriptions, opt-in status, feedback, and response patterns.
Transaction Data: Payment information (processed securely via third parties), purchase history, and account activity.

            Compliance Highlight:
            Collection is based on lawful bases under GDPR Article 6 (consent, contract, legal obligation, or legitimate interest).
We do not knowingly collect sensitive personal data unless required by law and with explicit consent.

        

4. How We Use Your Data

Your personal data is processed for the following purposes:

To provide and personalize services, reports, and research insights.
To process transactions, subscriptions, and access requests securely.
To communicate marketing, thought leadership, and event information (with prior consent).
To conduct analytics and improve website performance and content relevance.
To comply with legal obligations, regulatory requirements, and internal audit standards.
To protect against fraud, misuse, or security incidents.

            Compliance Highlight:
            Processing is minimized to purpose-limited and time-bound activities.
All data is used in alignment with user consent or another lawful basis.

        

5. Cookies, Tracking & Automated Data Collection

MMM uses cookies, pixel tags, and tracking technologies to:

Enhance user experience and site functionality.
Monitor engagement and measure campaign effectiveness.
Deliver personalized content and advertising.

You may manage or disable cookies via your browser settings. Under GDPR and CPRA, we obtain explicit consent for non-essential cookies, and under CCPA, we provide opt-out mechanisms for targeted advertising.

            Compliance Highlight:
            Cookie consent banners and management tools are provided.
Users can opt out of tracking at any time without affecting essential services.

        

6. Legal Basis for Processing (GDPR)

Depending on the context, MMM relies on the following legal bases for processing:

Consent (Article 6.1.a): for marketing communications and optional cookies.
Contractual Necessity (Article 6.1.b): to deliver purchased reports, event access, or subscriptions.
Legal Obligation (Article 6.1.c): to comply with tax, accounting, or regulatory requirements.
Legitimate Interest (Article 6.1.f): for analytics, service improvement, and basic business operations.
Data Minimization & Necessity: MMM ensures all processing is proportionate, limited in scope, and aligned with user expectations.

7. Your Rights Under GDPR, CCPA, and CPRA

You have the right to:

Access & Portability: Request a copy of your personal data in a structured format.
Rectification: Correct or update your personal data.
Erasure: Request deletion of your data ("Right to be Forgotten"), subject to legal exceptions.
Restriction & Objection: Control or limit certain processing activities.
Opt-Out: Decline the sale or sharing of personal data (CCPA/CPRA).
Non-Discrimination: Receive equal service regardless of privacy preferences.

Requests can be submitted to our Data Protection Officer (DPO) (contact details below). We will respond within legally mandated timelines (30 days for GDPR; 45 days under CCPA/CPRA).

8. How We Share Data

We do not sell personal data. We may share data with:

MMM affiliates and subsidiaries for operational purposes.
Service providers offering hosting, marketing, CRM, analytics, or payment processing.
Regulatory authorities where required by law.
Business partners with user consent for co-branded services.

            Compliance Highlight:
            All third-party processors operate under data processing agreements ensuring GDPR and CCPA compliance.
Data transfers outside your jurisdiction use Standard Contractual Clauses (SCCs) or equivalent safeguards.

        

9. International Data Transfers

Given MMM's global operations, data may be transferred to countries with different data protection standards. All transfers comply with:

GDPR Chapter V requirements (SCCs or adequacy decisions).
CPRA cross-border data sharing standards.
Additional technical safeguards (e.g., encryption, access control).

We ensure that your data remains protected regardless of where it is processed.

10. Data Retention and Security

We retain personal data only for as long as necessary to:

Fulfill the purpose of collection.
Meet legal and regulatory requirements.
Resolve disputes and enforce agreements.

Security Measures Include:

Advanced encryption and network security.
Regular penetration testing and audits.
Restricted access to authorized personnel.
Incident response and breach notification protocols.

            Compliance Highlight: MMM complies with GDPR Article 32 and industry best practices for data integrity and availability.
        

11. Children's Privacy

MMM services are intended for professionals and are not directed at children under 16. We do not knowingly collect personal data from minors. If we learn that such data has been collected inadvertently, it will be deleted promptly.

12. Your Privacy Choices

You can:

Unsubscribe from marketing at any time.
Manage cookie and tracking preferences.
Access, modify, or delete your data through our DPO.
Opt out of data sharing or targeted advertising.

We honour Do Not Track (DNT) signals where legally required.

13. Changes to this Policy

We may update this Privacy Policy periodically to reflect regulatory changes, business practices, or new technologies. Significant changes will be communicated via email or a notice on our website. The "Last Updated" date reflects the most recent revision.

14. Contact Information

For questions, concerns, or exercising your privacy rights, contact:

MMM Data Protection Officer (DPO)

Name: Rahul Singh, AD-- IT & CISO
Email: [email protected]
Phone: +91-20-69099400
Address: MarketsandMarkets™ Research Private Ltd., Tower B5, office 101, Magarpatta SEZ, Hadapsar, Pune-411013, India

You also have the right to contact your local Data Protection Authority.

15. Additional Reference

For further information, visit: 👉 MarketsandMarkets Research Pvt. Ltd.'s Privacy Policy