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Middle East and Africa Web Analytics Market

  • Report Code: WE 1003
  • Publish Date: Upcoming
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The Middle East and African web analytics market is expected to grow from $0.14 billion in 2014 to $0.42 billion in 2019 at an estimated of CAGR of 25.0% during the forecast period. The drivers for the Middle East and African web analytics market include constant rise in online shopping, marketing automation, and increasing shift to online data driven businesses.


Web analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors to a website to understand how a website is used by its audience and how to optimize its usage. It also helps in attracting old and new visitors and retaining of those visitors.


The Middle East and African web analytics market is at growing stage. The retailers need to analyze consumer’s behavior and market demand to survive in the market as the number of online consumers is expected to increase in this region. Countries such as UAE and Saudi Arabia are investing in digital marketing due to the high global competition. The market in this region is very challenging as it has a high potential. However, most of the companies resist adopting advance solutions to analyze the customers’ behavior and market trends due to low marketing budget or due to lack of digital marketing understanding.


The Middle East and African web analytics market report further provides a competitive benchmarking of leading players in the industry such as IBM, Adobe System, Google, and SAS in terms of their product offerings, key strategies, and operational parameters. The Middle East and African web analytics market report provides the Middle East and African market trends, overall adoption scenarios, competitive landscape and key drivers, restraints, and opportunities in this market. The Middle East and African web analytics market report aims in estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.


Report Options


We have the following market segmentation in our Middle East and Africa web analytics market report:

  • By Solutions
    • Search Engine Tracking and Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting, and Others
  • By Services
    • Professional Services, and Support and Maintenance
  • By Deployment Type
    • On-Premise and On-Cloud
  • By Application
    • Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Performance Monitoring, and Others
  • By Verticals
    • BFSI, Retail and Consumer Goods, Government, Travel and Hospitality, Media and Entertainment, and Others
  • By Regions
    • Middle East and Africa (NA), Europe, Asia Pacific (APAC), Latin America (LA) and Middle East and Africa (MEA)


Customization Options


Along with the market data, you can also customize MMM assessments that meet your company’s specific needs. Customize to get comprehensive industry standard and deep dive analysis of the following parameters:


Solutions and Service Matrix

  • Comprehensive analysis and benchmarking of technologies and solutions in the Middle East and Africa web analytics market
  • Study of web analytics current technologies deriving valuable insights and trends


Competitive Benchmarking

  • Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation, and categorization
  • Uncover hidden opportunities by connecting related markets using cascaded value chain analysis. For instance, we can qualify the growth in the web analytics market due to corresponding growth in the web market


Vendor Landscaping

  • Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, followers, and nichers)


R&D Watch

  • Track market movements in R&D space. For instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)


Client Tracker

  • Listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances, and partners of tier-1 and tier-2/3 vendors for the last 3 years


Vertical Analysis

  • Analysis of different industrial verticals by technologies and solutions
  • Industry verticals: BFSI, retail and consumer goods, government, travel and hospitality, and media and entertainment


Market Data Tracker

  • Regional and country-specific market forecast and analysis
  • Identification of key end-user segments by country


Tools Watch

  • Update on the current tools such as Yahoo Web Analytics, Google Analytics, Compete, and Optimizely

1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)

2 Executive Summary

3 Market Overview

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Middle East and Africa Web Analytics Market

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Middle East and Africa Web Analytics