Asia-Pacific Automotive Paints Market

The Asia-Pacific automotive paints market report is a study that analyzes and defines the market, outlining the projected growth between 2014 and 2019, and highlighting the factors that will be driving this growth. The report is based on information gathered and verified through extensive research, with utilization of primary and secondary resources.

Automotive paints are primarily used in the finishing of various automobiles manufactured for personal, commercial, and industrial purposes. The process of applying paint to an automobile usually consists of three steps, starting with the application of primer, followed by application of basecoat and clearcoat.

The first step of application of primer on the surface of automobile part ensures that all the marks and surface unevenness is cleared and a smooth and consistent surface is readied for further stages of painting. Primer also protects the surface from corrosion and other damage that may happen due to exposure to extreme weather conditions or even from abrasions. With primer applied on the surface, it becomes easy for further levels of paint to adhere to the surface evenly.

In the second step, basecoat is applied as the primary color coat to the surface. There are three types of basecoats used: solid, metallic, and pearlescent. The solid paint offers a consistent color without any effects. Metallic and pearlescent, on the other hand, offer a sparkly or pearly texture to the paint and enhance the overall depth of the color.

In the third and final step of automotive paint application, clearcoat is applied. It enhances durability and ensures that the basecoat does not get affected from exposure to UV rays or other extreme weather conditions.

The Asia-Pacific automotive paints market is a dynamic one. It is projected to register a CAGR of 5.5%. The growth in this region is attributed to increasing demand for automobiles, increasing per capita income and purchasing power of consumers, and presence of both developed and developed economies. Several automobile manufacturers have been concentrating in this region to cater to the market demands.

The report on Asia-Pacific automotive paints market studies the various segments of this market and highlights which segments will be witnessing the highest growth during the forecast period. The report emphasizes on the competitive landscape in the market.

The report includes profile of the competing companies as well as their product portfolios. It covers the various market expansion activities undertaken by the companies, such as new product launches, product development, capacity expansions, mergers & acquisitions, joint ventures, and other strategic moves.

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