The global primer market research report is an extensive study of this market. The report highlights the market drivers and trends, leading companies and their market share, key product offerings, developments, key growth areas, segment-wise market breakdown, and other expert insights into the market.
Primer is the basic coating applied to any surface before the application of basecoat and clearcoat. It ensures better adhesion and durability of paints and also acts as a protective layer. Primers are engineered to in order to provide better binding and filling to level out the surface.
Primer is an essential coating for various surfaces that are not water-resistant and are exposed to extreme weather and usage conditions. Another benefit of primers is that they can be used on surfaces that were previously painted or cannot be cleaned and need a fresh paint.
Primers serve different purpose for different applications. For example, when applied on a wooden surface, primer ensures that the solvent of the paint does not get absorbed by wood. Additionally, it helps the paint to undergo the standard curing cycle in order to get the desired finish. Application of primer ensures that fewer layers of paints are needed to get the desired finish.
For metal surfaces, the layer of primer helps in reducing or eliminating the damage (corrosion or oxidation) caused when the metal is consistently exposed to moisture.
Primers are applied on a plastic surface mostly when its color needs to be changed. Application of primer in this scenario helps reduce the number of layers of paint needed for changing the color.
The global primer market research report is a study of the various segments that add up to this global market. The segmentation is done on the basis of ingredients, companies, and applications.
On the basis of ingredients, the market is segmented into dispersants, epoxy resins, biocides, surfactants, and other ingredients. On the basis of companies, the market is segmented into BASF Performance Products AkzoNobel N.V., Asian Paints Limited, Nippon Paint Company Ltd., and other companies. On the basis of applications, the market is segmented into building & construction, industrial applications, bedding & furniture, passenger cars, packaging, and automotive paints.
The report analyzes and identifies the market presence and shares of leading companies and their product portfolio. Various market development strategies adopted by the companies are also included in the report. Segment-wise market size, growth rate, and markets that are projected to witness the maximum growth between 2014 and 2019 are included as well.
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