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North America Application Software Market

  • Report Code: AP 1000
  • Publish Date: Upcoming
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The North American application software market is expected to grow from $8.65 billion in 2014 to $12.32 billion in 2019, at a CAGR of 7.33%, during the forecast period 2014 to 2019. The market is primarily driven by the increase in both public and private sector expenditure on IT infrastructure.


Application software has been developed to perform tasks according to the needs of the user. The growth in the application software market in business organizations and industry verticals can be attributed to the growth of automation and use of electronic devices. Application software enhances the capabilities of an electronic device to perform a variety of tasks efficiently with minimum human intervention. Application Software helps in solving business problems by providing a platform to perform operations such as business intelligence, content, communication and collaboration, customer relationship management, enterprise resource planning, supply chain management, and office suites. These applications are deployed on-premises or cloud. With the help of cloud, enterprises can move their infrastructure to the cloud, and the services are delivered through the internet as per the requirement. The current industry trends show that this market is expected to grow further in the coming years.


The surge in the investment from government and private enterprises will increase the efficiency of their IT infrastructure. This is fueling the growth of application software market in the U.S. Apart from the high investments in innovative IT solutions, the advancement in this market is also observed because of the growing adoption of cloud technology in the country, as the growth in the application software and cloud technology is interdependent.


The report provides a competitive benchmarking of leading players in this market such as IBM, Microsoft, Google, Apple, and Oracle in terms of their product offerings, key strategies, and operational parameters. The report further provides North America market trend, overall adoption scenario, competitive landscape and key drivers, restraints, and opportunities. The report aims in estimating the current market size and the future growth potential of the different application software offerings across different solutions, deployment models, and end-users.


Customization Options


Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and deep dive analysis:


Solutions Watch

  • A comprehensive analysis and benchmarking of different solutions by specific countries. The coverage includes Tier-1 and Tier 2/3 firms
  • An analysis based on evaluation parameters such as technology, service offerings, and pricing


Service Adoption and Application

  • A detailed analysis of adoption of application software in different application areas such as customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM)


Country Level Tracker

  • Market forecast and analysis for application software
  • The identification of key end-user segments by countries


Client Tracker

  • The listing and analysis of deals and projects, case studies, promotions, R&D investments, events, discussion forums, alliances, and partners of Tier-1 and Tier-2/3 vendors for the last 3 years


Emerging Vendor Landscape

  • Evaluating Tier-2/3 vendors’ market offerings using a 2X2 framework (identifying leaders, challengers, and followers)

1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)


2 Executive Summary

3 Market Overview

4 Application Software-North America, By Segments
4.1 Customer Relationship Management (CRM) Software-North America
4.1.1 Customer Relationship Management (CRM) Software-North America, By Endusers Customer Relationship Management (CRM) Software-Small and Medium Business (SMB)-North America Customer Relationship Management (CRM) Software-Enterprises-North America
4.1.2 Customer Relationship Management (CRM) Software-North America, By Industries Customer Relationship Management (CRM) Software-Telecommunication (ICT)-North America Customer Relationship Management (CRM) Software-Banking,Financial Services and Insurance (BFSI) (ICT)-North America Customer Relationship Management (CRM) Software-Education (ICT)-North America Customer Relationship Management (CRM) Software-Energy and Utilities (ICT)-North America Customer Relationship Management (CRM) Software-Healthcare and Life Science (ICT)-North America Customer Relationship Management (CRM) Software-Retail and Wholesale Distribution (ICT)-North America Customer Relationship Management (CRM) Software-Transportation and Logistics (ICT)-North America Customer Relationship Management (CRM) Software-Oil and Gas (ICT)-North America
4.1.3 Customer Relationship Management (CRM) Software-North America, By Solutions Customer Relationship Management (CRM) Software-Social Management-North America Customer Relationship Management (CRM) Software-Social Monitoring And Social Listening-North America Customer Relationship Management (CRM) Software-Social Mapping-North America Customer Relationship Management (CRM) Software-Social Middleware-North America Customer Relationship Management (CRM) Software-Social Measurement-North America
4.1.4 Customer Relationship Management (CRM) Software-North America, By Deployments Customer Relationship Management (CRM) Software-Hosted (ICT)-North America Customer Relationship Management (CRM) Software-On-Premise (ICT)-North America Customer Relationship Management (CRM) Software-Hybrid (ICT)-North America
4.1.5 Customer Relationship Management (CRM) Software-North America, By Companies Customer Relationship Management (CRM) Software-Jive Software-North America Customer Relationship Management (CRM) Software-North America-Microsoft Corporation Customer Relationship Management (CRM) Software-North America-Oracle Corporation Customer Relationship Management (CRM) Software-SugarCRM-North America Customer Relationship Management (CRM) Software-Lithium-North America Customer Relationship Management (CRM) Software-North America-Salesforce
4.1.6 Customer Relationship Management (CRM) Software-North America, By Applications Customer Relationship Management (CRM) Software-Sales-North America Customer Relationship Management (CRM) Software-Marketing-North America Customer Relationship Management (CRM) Software-Customer Care and Support-North America Customer Relationship Management (CRM) Software-Other (Business Functions)-North America
4.1.7 Customer Relationship Management (CRM) Software-North America, By Geographies Customer Relationship Management (CRM) Software-U.S. Customer Relationship Management (CRM) Software-Canada
4.1.8 Customer Relationship Management (CRM) Software-North America, By Segments Social Customer Relationship Management-North America Customer Relationship Management-North America

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North America Application Software Market

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