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Latin America Application Software Market

  • Report Code: AP 1004
  • Publish Date: Upcoming
Table of Contents
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The Latin American application software market is expected to grow from $1.03 billion in 2014 to $14.88 billion in 2019, at a CAGR of 12.79%, during the forecast period 2014 to 2019. The market is primarily driven by the increasing adoption of cloud technology.


Application software has been developed to perform tasks according to the needs of the user. The growth in the application software market in business organizations and industry verticals can be attributed to the development of automation and use of electronic devices. Application software enhances the capabilities of an electronic device to perform a variety of tasks efficiently with minimum human intervention. Application Software helps in solving business problems by providing a platform to perform operations such as business intelligence, content, communication and collaboration, customer relationship management, enterprise resource planning, supply chain management, and office suites. These applications are deployed on-premises or cloud. With the help of cloud infrastructure services, enterprise moves its infrastructure to the cloud, and the services are delivered through the internet as per the requirement. The current industry trends show that this market is expected to grow further in the coming years.


Cloud technology is being adopted by most of the countries in Latin America. With the adoption of cloud technology, application software market has also witnessed a rapid surge in the last decade because the progress of cloud and application software is interdependent.


The report provides a competitive benchmarking of leading players in this market such as IBM, Microsoft, Google, Apple, and Oracle in terms of their product offerings, key strategies, and operational parameters. The report further provides the Latin America market trend, overall adoption scenario, competitive landscape, key drivers, restraints, and opportunities. The report aims at estimating the current market size and the future growth potential of the different application software offerings across different solutions, deployment models, and end-users.


Customization Options


Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and deep dive analysis:


Solutions Watch

  • A comprehensive analysis and benchmarking of different solutions by specific countries. The coverage includes Tier-1 and Tier 2/3 firms
  • An analysis based on evaluation parameters such as technology, service offerings, and pricing


Service Adoption and Application

  • A detailed analysis of adoption of application software in different application areas such as customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM)


Country Level Tracker

  • Market forecast and analysis for application software
  • The identification of key end-user segments by countries


Client Tracker

  • The listing and analysis of deals and projects, case studies, promotions, R&D investments, events, discussion forums, alliances, and partners of Tier-1 and Tier-2/3 vendors for the last 3 years


Emerging Vendor Landscape

  • Evaluating Tier-2/3 vendors’ market offerings using a 2X2 framework (identifying leaders, challengers, and followers)

1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)


2 Executive Summary

3 Market Overview

4 Application Software-Latin America, By Segments
4.1 Customer Relationship Management (CRM) Software-Latin America
4.1.1 Customer Relationship Management (CRM) Software-Latin America, By Deployments Customer Relationship Management (CRM) Software-Hosted (ICT)-Latin America Customer Relationship Management (CRM) Software-On-Premise (ICT)-Latin America Customer Relationship Management (CRM) Software-Hybrid (ICT)-Latin America
4.1.2 Customer Relationship Management (CRM) Software-Latin America, By Industries Customer Relationship Management (CRM) Software-Education (ICT)-Latin America Customer Relationship Management (CRM) Software-Transportation and Logistics (ICT)-Latin America
4.1.3 Customer Relationship Management (CRM) Software-Latin America, By Endusers Customer Relationship Management (CRM) Software-Small and Medium Business (SMB)-Latin America Customer Relationship Management (CRM) Software-Enterprises-Latin America
4.1.4 Customer Relationship Management (CRM) Software-Latin America, By Segments Social Customer Relationship Management-Latin America Customer Relationship Management-Latin America
4.1.5 Customer Relationship Management (CRM) Software-Latin America, By Solutions Social Management-Latin America Social Monitoring And Social Listening-Latin America Social Mapping-Latin America Social Middleware-Latin America Social Measurement-Latin America

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Latin America Application Software Market

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