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Europe Application Software Market

  • Report Code: AP 1001
  • Publish Date: Upcoming
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The European application software market is expected to grow from $4.06 billion in 2014 to $6.39 billion in 2019, at a CAGR of 9.5%, during the forecast period of 2014 to 2019. The market is primarily driven by the increase in demand and considerable cash flow for application software.


Application software has been developed to perform tasks according to the needs of the user. The growth in the application software market in business organizations and industry verticals can be attributed to the development of automation and use of electronic devices. Application software enhances the capabilities of an electronic device to perform a variety of tasks efficiently with minimum human intervention. Application software helps in solving business problems by providing a platform to perform operations such as business intelligence, content, communication and collaboration, customer relationship management, enterprise resource planning, supply chain management, and office suites. These applications are deployed on-premises or cloud. With the help of cloud infrastructure services, enterprises can now move their infrastructure to the cloud, and the services are delivered through the internet as per the requirement. The current industry trends show that this market is expected to grow further in the coming years.


Europe has witnessed a rapid increase in the enterprise spending for application software. Organizations are benefiting immensely from this spending, which is one of the most important drivers for application software market in this region. The extended economic slowdown across Europe is a major concern in for this market. Medium level businesses are still cautious about investing in this market, which is a major hindrance to the growth of the market.


The report provides a competitive benchmarking of leading players in this market such as IBM, Microsoft, Google, Apple, and Oracle in terms of their product offerings, key strategies, and operational parameters. The report further provides Europe market trend, overall adoption scenario, competitive landscape, key drivers, restraints, and opportunities. The report aims at estimating the current market size and the future growth potential of the different application software offerings across different solutions, deployment models, and end-users.


Customization Options


Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and deep dive analysis:


Solutions Watch

  • A comprehensive analysis and benchmarking of different solutions by specific countries. The coverage includes Tier-1 and Tier 2/3 firms
  • An analysis based on evaluation parameters such as technology, service offerings, and pricing


Service Adoption and Application

  • A detailed analysis of adoption of application software in different application areas such as customer relationship management (CRM), enterprise resource planning (ERP), and supply chain management (SCM)


Country Level Tracker

  • Market forecast and analysis for application software
  • The identification of key end-user segments by countries


Client Tracker

  • The listing and analysis of deals and projects, case studies, promotions, R&D investments, events, discussion forums, alliances, and partners of Tier-1 and Tier-2/3 vendors for the last 3 years


Emerging Vendor Landscape

  • Evaluating Tier-2/3 vendors’ market offerings using a 2X2 framework (identifying leaders, challengers, and followers)

1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)


2 Executive Summary

3 Market Overview

4 Application Software-Europe, By Segments
4.1 Customer Relationship Management (CRM) Software-Europe
4.1.1 Customer Relationship Management (CRM) Software-Europe, By Applications Customer Relationship Management (CRM) Software-Sales-Europe Customer Relationship Management (CRM) Software-Marketing-Europe Customer Relationship Management (CRM) Software-Customer Care and Support-Europe Customer Relationship Management (CRM) Software-Other (Business Functions)-Europe
4.1.2 Customer Relationship Management (CRM) Software-Europe, By Endusers Customer Relationship Management (CRM) Software-Small and Medium Business (SMB)-Europe Customer Relationship Management (CRM) Software-Enterprises-Europe
4.1.3 Customer Relationship Management (CRM) Software-Europe, By Industries Customer Relationship Management (CRM) Software-Banking,Financial Services and Insurance (BFSI) (ICT)-Europe Customer Relationship Management (CRM) Software-Education (ICT)-Europe Customer Relationship Management (CRM) Software-Energy and Utilities (ICT)-Europe Customer Relationship Management (CRM) Software-Healthcare and Life Science (ICT)-Europe Customer Relationship Management (CRM) Software-Retail and Wholesale Distribution (ICT)-Europe Customer Relationship Management (CRM) Software-Telecommunication (ICT)-Europe Customer Relationship Management (CRM) Software-Transportation and Logistics (ICT)-Europe Customer Relationship Management (CRM) Software-Oil and Gas (ICT)-Europe
4.1.4 Customer Relationship Management (CRM) Software-Europe, By Solutions Customer Relationship Management (CRM) Software-Social Management-Europe Customer Relationship Management (CRM) Software-Social Monitoring And Social Listening-Europe Customer Relationship Management (CRM) Software-Social Mapping-Europe Customer Relationship Management (CRM) Software-Social Middleware-Europe Customer Relationship Management (CRM) Software-Social Measurement-Europe
4.1.5 Customer Relationship Management (CRM) Software-Europe, By Deployments Customer Relationship Management (CRM) Software-Hosted (ICT)-Europe Customer Relationship Management (CRM) Software-On-Premise (ICT)-Europe Customer Relationship Management (CRM) Software-Hybrid (ICT)-Europe
4.1.6 Customer Relationship Management (CRM) Software-Europe, By Companies Customer Relationship Management (CRM) Software-Jive Software-Europe Customer Relationship Management (CRM) Software-Oracle Corporation-Europe Customer Relationship Management (CRM) Software-Microsoft Corporation-Europe Customer Relationship Management (CRM) Software-Salesforce-Europe
4.1.7 Customer Relationship Management (CRM) Software-Europe, By Geographies Customer Relationship Management (CRM) Software-United Kingdom
4.1.8 Customer Relationship Management (CRM) Software-Europe, By Segments Social Customer Relationship Management-Europe Customer Relationship Management-Europe

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