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Australia Customer Relationship Management Market

  • Report Code: CU 1008
  • Publish Date: Upcoming
  
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The Australia Customer Relationship Management (CRM) & Social CRM market is expected to grow from $391.3 million in 2013 to $702.0 million in 2018 at an estimated CAGR of 12.4% during the period 2013-2018. The market is primarily driven by the availability CRM solutions over cloud.

Social CRM amalgamates a social layer with traditional CRM software solutions; these solutions offer several advantages such as increased transparency, better communication of business ideas and information, and flexibility in performance. Social CRM emphasizes on leveraging social tools and sites, to help enterprises creating effective brand presence among its customers. These solutions provide a social platform for budding businesses CRM needs and also provide flexibility, in terms of reach, administration and deployment. Social CRM incorporates customers’ feedback into the planning process of the organizations in order to attract more customers. Enterprises are coming up with solutions for Social Listening, Social Monitoring, Social Middleware, Social Management and Social Measurement for providing the best in class customer experience to the customers.

Australia has savvy users and sophisticated companies, typically interested in full suite CRM application plays. Strong infrastructures and rampant mobile use make mobile CRM easy to deploy and highly desirable.  The availability of solutions over cloud has brought down significantly the cost associated with CRM solutions which has proved to be the prime driver for the demand of CRM solutions across the region.

Australia Customer Relationship Management (CRM) & Social CRM report provides a competitive benchmarking of leading players in this market such as Salesforce, Microsoft, Oracle, Jive Software and SugarCRM in terms of their product offerings, key strategies and operational parameters. Australia Customer Relationship Management (CRM) & Social CRM market report further provides Australia market trend, overall adoption scenario, competitive landscape and key drivers, restraints, and opportunities. The Australia Customer Relationship Management (CRM) & Social CRM market report aims in estimating the current market size and the future growth potential of the different Australia Customer Relationship Management (CRM) & Social CRM market offerings across different applications, deployment types, solutions, and end-users.

Australia Customer Relationship Management (CRM) & Social CRM Market Report Options:

  • Market segmentations covered in Australia Customer Relationship Management (CRM) & Social CRM market report are:
    • By Application: Customer Service and Support, Marketing, Sales, and Other
    • By Deployment Types: Hosted, On-Premise, and Hybrid
    • By Solutions: Social Monitoring and Social Listening, Social Mapping, Social Middleware, Social Management, and Social Measurement
    • By Verticals: Academia and Government, Automotive, Transportation and Logistics, Banking , Financial Services and Insurance (BFSI), Consumer Goods and Retail, Energy, Power and Utilities, Healthcare, Oil and Gas, and Telecom and IT
    • By Company Size: Small and Medium Businesses (SMB) and Enterprises

Australia Customer Relationship Management (CRM) & Social CRM Market report Customization Options:

With MMM assessment, we will best meet your company’s specific customization needs. Following customization options provide comprehensive industry standard and deep dive analysis:

 

  • Australia Customer Relationship Management (CRM) & Social CRM Solutions Watch
    • Comprehensive analysis and benchmarking of different solutions in Australia Coverage includes Tier-1 and Tier 2/3 firms.
    • Evaluation parameters: Technology, Pricing, and Others

 

  • Australia Customer Relationship Management (CRM) & Social CRM Service Adoption and Application
  • Detailed analysis of adoption of CRM & Social CRM in Australia across different industry verticals

 

  • Australia Customer Relationship Management (CRM) & Social CRM Market Tracker
  • Australia CRM & Social CRM  market forecast and analysis
  • Identification of key end-user segments with respect to the countries in Australia

 

  • Australia Customer Relationship Management (CRM) & Social CRM Client Tracker
  • Listing and analysis of deals and projects, case studies, promotions, R&D investments, events, discussion forums, alliances and partners of Tier-1 and Tier-2/3 vendors operating in Australia for the last 3 years

 

  • Australia Customer Relationship Management (CRM) & Social CRM Emerging Vendor Landscape
    • Evaluate Tier-2/3 vendors’ market offerings using a 2X2 framework (realizing Leaders, Challengers, Followers, Nichers)

 

  • Australia Customer Relationship Management (CRM) & Social CRM Technology Watch
    • Update on the current technology trends across different industry verticals in Australia Customer Relationship Management (CRM) & Social CRM market

 

  • Australia Customer Relationship Management (CRM) & Social CRM Product Analysis
    • Detailed Analysis of various products and services offered by leading market players in Australia


1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)
2 Executive Summary
3 Market Overview
4 Customer Relationship Management-Australia, By Applications
4.1 Customer Relationship Management-Sales-Australia
4.2 Customer Relationship Management-Marketing-Australia
4.3 Customer Relationship Management-Customer Care and Support-Australia
4.4 Customer Relationship Management-Other (Business Functions)-Australia
5 Customer Relationship Management-Australia, By Endusers
5.1 Customer Relationship Management-Small and Medium Business (SMB)-Australia
5.2 Customer Relationship Management-Enterprises-Australia
6 Customer Relationship Management-Australia, By Industries
6.1 Customer Relationship Management-Banking,Financial Services and Insurance (BFSI) (ICT)-Australia
6.2 Customer Relationship Management-Education (ICT)-Australia
6.3 Customer Relationship Management-Energy and Utilities (ICT)-Australia
6.3.1 Customer Relationship Management-Energy and Utilities (ICT)-Australia, By Industries
6.3.1.1 Customer Relationship Management-Oil and Gas (ICT)-Australia
6.4 Customer Relationship Management-Healthcare and Life Science (ICT)-Australia
6.5 Customer Relationship Management-Retail and Wholesale Distribution (ICT)-Australia
6.6 Customer Relationship Management-Telecommunication (ICT)-Australia
6.7 Customer Relationship Management-Transportation and Logistics (ICT)-Australia
6.8 Customer Relationship Management-Oil and Gas (ICT)-Australia
7 Customer Relationship Management-Australia, By Deployments
7.1 Customer Relationship Management-Hosted (ICT)-Australia
7.2 Customer Relationship Management-On-Premise (ICT)-Australia
7.3 Customer Relationship Management-Hybrid (ICT)-Australia

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