The huge market potential of augmented reality applications and wearable displays in glasses, gaming, watches and other devices holds the key for future growth of see-through displays market. See-through head mounted displays have a huge market opportunity in markets such as, wearable computing, gaming, navigation and augmented reality because they are hands free, they don’t need a clear line of sight and users can have an experience of large screens. All these features are not possible in the mobile phones because of their limited screen sizes but even then see-through displays don’t seem like competing with mobile phone for coming few years because of their affordability, performance, and form factor issues. However, the future growth possibilities offered by see-through displays are huge and they have the capability to penetrate into numerous applications field such as augmented reality, consumer appliances, retail, education, defense, automotive, gaming and many more.
This report focuses on providing a detailed overview of the global see-through display market by covering its major market segments with in-depth qualitative and quantitative analysis for the forecast period of 2014 to 2020. This report also explains the current and future market dynamics through drivers, restraints, opportunities and detailed value chain analysis. All the market sizes are forecast till 2020, to give a glimpse of huge growth opportunities offered by see-through displays in the coming future. The global see-through displays market is segregated on the basis of following market segments: display type (OLED, LCD, e-paper, and others), technique (curved mirror, waveguide and others), application (augmented reality, retail, consumer, education, gaming, automotive, defense, and others), and geography (Americas, Europe, Asia-Pacific, and Rest of the world).
The competitive landscape of this emerging market consists of big market players such as, Samsung (South Korea), LG (South Korea), Google (U.S.) as well as small and medium companies with niche market offerings in terms of products and technologies. Some of the major companies involved in this market includes: Planar Systems (U.S.), Optinvent (France), Polytron Technologies (Taiwan), AU Optronics (Taiwan), Tokyoflash (Japan), Lumus (Israel) and Universal Display Corporation (U.S.).
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