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Kombucha Market Research Report By Type (Bacteria, Yeast, Mold, Others), By Flavor (Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, Others), By Region - Global Forecasts To 2020

  • Report Code: KO 1000
  • Publish Date: Jul 2015
  
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Kombucha is a traditional fermented tea-based beverage, which has numerous health benefits. The main ingredients used in producing kombucha are tea, water, sugar, and kombucha culture (starter culture). The starter culture is made up of microorganisms, such as yeast, and bacteria. After the fermentation process, kombucha is carbonated and incorporated with vinegar, probiotics, amino acids, vitamins, and antioxidants. A variety of flavors can be added to add different tastes to the drink. The prominent flavors of kombucha are herbs & spices, citrus, berries, apple, coconut & mango, flowers, and others. Kombucha can be categorized as an alcoholic beverage if it is bottled with 0.5% or higher alcohol and can be termed as non-alcoholic if it is bottled with less than 0.5% alcohol.

 

The market can be segmented by type of microorganisms used in its manufacturing, flavor, and region. The major geographies considered in this report are North America, Europe, Asia-Pacific, and RoW. The global kombucha market is estimated at $0.6 billion in 2015, and is expected to grow at a CAGR of 25.0% from 2015 to 2020.


 
This study basically aims to estimate the global market of kombucha for 2015 and to project estimation for 2020. This market research study provides a detailed qualitative and quantitative analysis of the global kombucha market. We have used various secondary sources, such as news articles, directories, industry journals, and databases to identify and collect information useful for this extensive commercial study of the kombucha market. The primary sources – experts from related industries and manufacturers - have been interviewed to obtain and verify critical information as well as to assess the future prospects of the global kombucha market. It also contains various long-term and short-term strategies that are adopted by the industry leaders to take advantage of the various driving forces that are fuelling the growth of this market.

 

To know about the assumptions considered for the study, Download the PDF Brochure.

 

The global kombucha market has witnessed a competitive environment, with firms, such as Millennium Products, Inc. (U.S.), Reed’s, Inc. (U.S.), The Hain Celestial Group (U.S.), Kosmic Kombucha (U.S.), Revive Kombucha (U.S.), and Kombucha Wonder Drink (U.S.), among others. To strengthen their position in the global kombucha market, these companies are adopting numerous market strategies, including innovative product development, partnerships, mergers and acquisitions, and expansion of existing facilities. Other than these companies, the dominance of local players also exists in this market in certain regions. 

 

Scope of the Report

 

This research report categorizes the market into the following segments:

Global Kombucha Market, By Type

  • Yeast
  • Bacteria
  • Mold
  • Others

Global Kombucha Market, By Flavor

  • Herbs & Spices
  • Citrus
  • Berries
  • Apple, Coconut & Mango
  • Flowers
  • Others

Global Kombucha Market, By Region

  • North America
  • Europe
  • Asia-Pacific
  • RoW


Table Of Contents

1 Introduction (Page No. - )
    1.1 Objectives Of The Study
    1.2 Markets Covered
    1.3 Market Scope
    1.4 Limitations
    1.5 Stakeholders
    1.6 Base Currency Considered For The Kombucha Market

2 Research Methodology (Page No. - )
    2.1 Description Of Market
    2.2 Key Segments In The Sector
           2.2.1 Key Factors Influencing The Market
    2.3 Market Segmentation
           2.3.1 Top-Down Approach
           2.3.2 Bottom-Up Approach
           2.3.3 Macro Indicator-Based Approach
    2.4 Market Breakdown & Data Triangulation
    2.5 Market Share Estimation
           2.5.1 Key Data Taken From Secondary Sources
           2.5.2 Key Data From Primary Sources
                    2.5.2.1 Key Industry Insights
    2.6 Assumptions

3 Executive Summary (Page No. - )
    3.1 Evolution
    3.2 Kombucha Market

4 Premium Insights (Page No. - )
    4.1 Opportunities In Kombucha Market
    4.2 U.S. To Be The Largest Kombucha Market In 2015
    4.3 Life Cycle Analysis: Kombucha Market, By Region
    4.4 Kombucha Market, By Region, 2015 Vs. 2020
    4.5 North America Led The Global Kombucha Market In 2014
    4.6 Developed Vs. Emerging Kombucha Market, 2015 Vs. 2020
    4.7 Kombucha Market, By Type, 2014

5 Industry Trends (Page No. - )
    5.1 Introduction
    5.2 Value Chain Analysis
    5.3 Supply Chain Analysis
    5.4 Industry Trends
    5.5 Scale Of Operation: Segmentation By Size Into Large, Medium, And Small ( A Brief)
    5.6 Qualitative Analysis Of The End Product
    5.7 Strategic Benchmarking
           5.7.1 New Product Launches & Expansions

6 Market Overview (Page No. - )
    6.1 Introduction
    6.2 Market Segmentation
           6.2.1 Kombucha Market, By Type
           6.2.2 Kombucha Market, By Flavor
           6.2.3 Kombucha Market, By Region
    6.3 Market Dynamics
           6.3.1 Drivers
                    6.3.1.1 Increasing Disposable Income And Changing Lifestyle Of Individuals
                    6.3.1.2 Easy Manufacturing Process
                    6.3.1.3 Rise In Demand For Fortified Food & Beverage Products
                    6.3.1.4 Growing Health Awareness And Increasing Prevalence Of Health Disorders
                    6.3.1.5 R&D And Innovations To Expand Applicability And Accelerate Growth
                    6.3.1.6 Increasing Consumption Of Alcoholic Beverages
           6.3.2 Restraints
                    6.3.2.1 Incidences Of Beverage Recall
                    6.3.2.2 Complex Supply Chain And High Inventory Carrying Cost
                    6.3.2.3 Regulations For Microorganisms
                    6.3.2.4 Time Required For Regulatory Approval
           6.3.3 Opportunity
                    6.3.3.1 Growing Demand In Emerging Economies
                    6.3.3.2 Growing Consumption Of Functional Beverages
           6.3.4 Challenge
                    6.3.4.1 Regulatory Framework
    6.4 Porter’s Five Forces Analysis
           6.4.1 Intensity Of Rivalry
           6.4.2 Bargaining Power Of Suppliers
           6.4.3 Bargaining Power Of Buyers
           6.4.4 Threat Of Substitutes
           6.4.5 Threat Of New Entrants

7 Global Kombucha Market, By Type (Page No. - )
    7.1 Introduction
    7.2 Global Kombucha Market In Yeast, By Region
    7.3 Global Kombucha Market In Bacteria, By Region
    7.4 Global Kombucha Market In Mold, By Region
    7.5 Global Kombucha Market In Others, By Region

8 Global Kombucha Market, By Flavor (Page No. - )
    8.1 Introduction
    8.2 Global Kombucha Market, By Flavor: Herbs & Spices
    8.3 Global Kombucha Market, By Flavor: Citrus
    8.4 Global Kombucha Market, By Flavor: Berries
    8.5 Global Kombucha Market, By Flavor: Apple, Coconut, And Mango
    8.6 Global Kombucha Market , By Flavor: Flowers
    8.7 Global Kombucha Market , By Flavor: Others

9 Global Kombucha Market By Region (Page No. - )
    9.1 Introduction
    9.2 North America Kombucha Market
           9.2.1 U.S. Kombucha Market
           9.2.2 Mexico Kombucha Market
           9.2.3 Canada Kombucha Market
    9.3 Europe Kombucha Market Overview
           9.3.1 U .K. Kombucha Market
           9.3.2 G Ermany Kombucha Market
           9.3.3 S Pain Kombucha Market
           9.3.4 I Taly Kombucha Market
           9.3.5 F Rance Kombucha Market
           9.3.6 R Est Of Europe Kombucha Market
    9.4 Asia-Pacific Kombucha Market Overview
           9.4.1 China Kombucha Market
           9.4.2 Japan Kombucha Market
           9.4.3 India Kombucha Market
           9.4.4 Australia Kombucha Market
           9.4.5 Rest Of Asia-Pacific Kombucha Market
    9.5 Row Kombucha Market Overview
           9.5.1 Latin America Kombucha Market
           9.5.2 Middle East Kombucha Market
           9.5.3 Africa Kombucha Market

10 Kombucha Market: Competitive Landscape (Page No. - )
     10.1 Company Presence In Kombucha Market, By Flavors
     10.2 New Product Launch
     10.3 Expansions And Investments
     10.4 Mergers And Acquisitions

11 Kombucha Market By Company (Page No. - )
     11.1 Buchi Kombucha
             11.1.1 Overview
             11.1.2 Key Financials
             11.1.3 Product And Service Offerings
             11.1.4 Mmm View
     11.2 Cell - Nique Corporation
             11.2.1 Overview
             11.2.2 Financials
             11.2.3 Product And Service Offerings
             11.2.4 Related Developments
             11.2.5 Mmm View
     11.3 Gt’s Kombucha
             11.3.1 Overview
             11.3.2 Key Financials
             11.3.3 Product And Service Offerings
             11.3.4 Mmm View
     11.4 Hain Celestial Group
             11.4.1 Overview
             11.4.2 Operations
             11.4.3 Key Financials
             11.4.4 Product And Service Offerings
             11.4.5 Related Developments
             11.4.6 Mmm View
     11.5 Kevita, Inc.
             11.5.1 Overview
             11.5.2 Key Financials
             11.5.3 Product And Service Offerings
             11.5.4 Related Developments
             11.5.5 Mmm View
     11.6 Kombucha Wonder Drink
             11.6.1 Overview
             11.6.2 Key Financials
             11.6.3 Product And Service Offerings
             11.6.4 Mmm View
     11.7 Kosmic Kombucha
             11.7.1 Overview
             11.7.2 Key Financials
             11.7.3 Product And Service Offerings
             11.7.4 Mmm View
     11.8 Live Soda Kombucha
             11.8.1 Overview3
             11.8.2 Key Financials
             11.8.3 Product And Service Offerings
             11.8.4 Mmm View
     11.9 Makana Beverages Inc.
             11.9.1 Overview
             11.9.2 Key Financials
             11.9.3 Product And Service Offerings
             11.9.4 Mmm View
     11.1 Nesalla Kombucha
             11.10.1 Overview
             11.10.2 Financials
             11.10.3 Product And Service Offerings
             11.10.4 Mmm View
     11.11 Red Bull Gmbh
             11.11.1 Overview
             11.11.2 Key Financials
             11.11.3 Product And Service Offerings
             11.11.4 Mmm View
     11.12 Reed’s Inc.
             11.12.1 Overview
             11.12.2 Key Financials
             11.12.3 Product And Service Offerings
             11.12.4 Related Developments
             11.12.5 Mmm View
     11.13 Revive Kombucha
             11.13.1 Overview
             11.13.2 Key Financials
             11.13.3 Product And Service Offerings
             11.13.4 Related Developments
             11.13.5 Mmm View
     11.14 The Humm Kombucha Llc
             11.14.1 Overview
             11.14.2 Key Financials
             11.14.3 Product And Service Offerings
             11.14.4 Mmm View
     11.15 Townshend’s Tea Company
             11.15.1 Overview
             11.15.2 Key Financials
             11.15.3 Product And Service Offerings
             11.15.4 Related Developments
             11.15.5 1.8.4 Mmm View

12 Appendix (Page No. - )
     12.1 Insights Of Industry Experts
     12.2 Discussion Guide
     12.3 Available Customizations


List Of Tables

Table 1 Kombucha Has Several Names Across The World
Table 2 Classification Of Years Considered For The Market
Table 3 Limitations Of The Research Study
Table 4 Assumption Of The Research Study
Table 5 Growing Health Consciousness Among Consumers & Increase In Disposable Income Are The Leading Trends In The Industry
Table 6 Table 1 Constituent Substances Of Kombucha And Their Effects
Table 7 Global Kombucha Market, By Type, 2013 - 2020 (Usd Mn)
Table 8 Global Kombucha Market, By Type, 2013 - 2020 (Metric Tons)
Table 9 Global Kombucha Market In Yeast, By Region, 2013 - 2020 (Usd Mn)
Table 10 Global Kombucha Market In Yeast, By Region, 2013-2020 (Metric Tons)
Table 11 Global Kombucha Market In Bacteria, By Region, 2013–2020 (Usd Mn)
Table 12 Global Kombucha Market In Bacteria, By Region,2013–2020 (Metric Tons)
Table 13 Global Kombucha Market In Mold, By Region, 2013–2020 (Usd Mn)
Table 14 Global Kombucha Market In Mold, By Region, 2013–2020 (Metric Tons)
Table 15 Global Kombucha Market In Others, By Region, 2013–2020 (Usd Mn)
Table 16 Global Kombucha Market In Others, By Region, 2013–2020 (Metric Tons)
Table 17 Global Kombucha Market, By Region, 2013 - 2020 (Usd Mn)
Table 18 Global Kombucha Market, By Region, 2013 - 2020 (Metric Tons)
Table 19 Country Wise Import Duty & Taxes For Kombucha In North America
Table 20 North America Kombucha System Market, By Country, 2013-2020 (Usd Mn)
Table 21 North America Kombucha System Market, By Country,2013-2020 (Metric Tons)
Table 22 North America Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 23 North America Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 24 U.S. Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 25 U.S. Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 26 Mexico Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 27 Mexico Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 28 Canada Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 29 Canada Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 30 Europe Kombucha System Market, By Country, 2013-2020 (Usd Mn)
Table 31 Europe Kombucha System Market, By Country, 2013-2020 (Metric Tons)
Table 32 Europe Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 33 Europe Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 34 Country Wise Import Duty & Taxes
Table 35 U.K. Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 36 U.K. Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 37 Germany Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 38 Germany Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 39 Spain Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 40 Spain Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 41 Italy Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 42 Italy Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 43 France Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 44 France Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 45 Rest Of Europe Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 46 Rest Of Europe Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 47 Asia-Pacific Kombucha System Market, By Country, 2013-2020 (Usd Mn)
Table 48 Asia-Pacific Kombucha System Market, By Country,  2013-2020 (Metric Tons)
Table 49 Asia-Pacific Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 50 Asia-Pacific Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 51 Country Wise Import Duty & Taxes
Table 52 China Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 53 China Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 54 Japan Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 55 Japan Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 56 India Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 57 India Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 58 Australia Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 59 Australia Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 60 Rest Of Asia-Pacific Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 61 Rest Of Asia-Pacific Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 62 Row Kombucha System Market, By Country, 2013-2020 (Usd Mn)
Table 63 Row Kombucha System Market, By Country, 2013-2020 (Metric Tons)
Table 64 Rowk Ombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 65 Rowk Ombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 66 Latin America Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 67 Latin America Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 68 Middle East Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 69 Middle East Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 70 Africa Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Table 71 Africa Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Table 72 Global Kombucha System Market: New Product Launch
Table 73 Global Kombucha System Market: Expansions And Investments
Table 74 Global Kombucha System Market: Mergers And Acquisitions
Table 75 The Hain Celestial Operations Data, 2010-2014 (Usd Mn)
Table 76 The Hain Celestial Operations Data, 2010-2014 (Usd Mn)
Table 77 Reed’s Inc.: Key Financials, 2010 - 2014 (Usd Mn)
 
 
List Of Figures
 
Figure 1 Global Kombucha Market: Segmentation & Coverage
Figure 2 Kombucham Arket: Integrated Ecosystem
Figure 3 Impact & Description Of Key Factors Influencing Functional Beverage Sector
Figure 4 Research Methodology
Figure 5 Top-Down Approach
Figure 6 Bottom-Up Approach
Figure 7 Macro Indicator-Based Approach
Figure 8 Global Kombucha System Market Snapshot, 2014
Figure 9 Growing Health Consciousness & Rising Disposable Income Drives The Market
Figure 10 Australia Estimated To Be The Fastest Growing Market, 2015
Figure 11 Kombucha Market Is In The Growth Phase, 2014
Figure 12 Asia-Pacific Market Is Projected To Record High Growth Between 2015 & 2020
Figure 13 Yeast Was The Largest Segment For Kombucha Market In North America, 2014
Figure 14 The Market In U.S. Held The Maximum Share
Figure 15 Yeast Was The Largest Segment In The Market, 2014
Figure 16 Logistics And Marketing Contributes The Most To The Value Of Overall Price Of Kombucha Drink
Figure 17 Supply Chain Analysis Of The Kombucha Market
Figure 18 Strategic Benchmarking: Key Market Players Largely Adopted New Product Launches & Expansions
Figure 19 Kombucha System Market, By Type
Figure 20 Kombucha System Market, By Region
Figure 21 Growing Health Awareness & Rising Demand Of Fortified Food Drive Market Growth
Figure 22 Gdp Of Leading Countries, 2013
Figure 23 Main Causes Of Death Worldwide Among All Ages, 2005: Published By Who In 2009
Figure 24 Functional Drinks Market Size (Value), By Type, 2009-2015 (Usd Bn)
Figure 25 Porter’s Five Forces Analysis
Figure 26 Global Kombucha System Market, By Type, 2015–2020 (Usd Mn)
Figure 27 Global Kombucha System Market, By Type, 2015–2020 (Metric Tons)
Figure 28 Global Kombucha System Market In Yeast, By Region, 2013 - 2020 (Usd Mn)
Figure 29 Global Kombucha System Market In Bacteria, By Region, 2013–2020 (Usd Mn)
Figure 30 Global Kombucha System Market In Mold, By Region, 2013–2020 (Usd Mn)
Figure 31 Global Kombucha System Market, By Region : Others, 2013–2020 (Usd Mn)
Figure 32 Global Kombucha System Market: Growth Analysis, By Region,2013-2020 (Usd Mn)
Figure 33 Global Kombucha System Market: Growth Analysis, By Region,2013-2020 (Metric Tons)
Figure 34 North America Kombucha System Market Overview, 2015 & 2020 (%)
Figure 35 North America Kombucha System Market, By Country, 2013-2020 (Usd Mn)
Figure 36 North America Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 37 U.S. Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 38 U.S. Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 39 Mexico Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 40 Mexico Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 41 Canada Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 42 Canada Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 43 Europe Kombucha System Market Overview, 2014 & 2020 (%)
Figure 44 Europe Kombucha System Market, By Country, 2013-2020 (Usd Mn)
Figure 45 Europe Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 46 U.K. Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 47 U.K. Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 48 Germany Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 49 Germany Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 50 Spain Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 51 Spain Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 52 Italy Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 53 Italy Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 54 France Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 55 France Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 56 Rest Of Europe Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 57 Rest Of Europe Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 58 Asia-Pacific Kombucha System Market Overview, 2014 & 2020 (%)
Figure 59 Asia-Pacifick Ombucha System Market, By Country, 2013-2020 (Usd Mn)
Figure 60 Asia-Pacifick Ombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 61 China Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 62 China Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 63 Japan Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 64 Japan Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 65 India Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 66 India Kombucha System Market, By Type, 2013-2020 (Metric Tons
Figure 67 Australia Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 68 Australia Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 69 Rest Of Asia-Pacific Kombucha System Market, By Type, 2013-2020 (Usd Mn)
Figure 70 Rest Of Asia-Pacific Kombucha System Market, By Type, 2013-2020 (Metric Tons)
Figure 71 Row Kombucha Market Overview, 2014 & 2020 (%)
Figure 72 Row Kombucha Market, By Country, 2013-2020 (Usd Mn)
Figure 73 Rowk Ombucha Market, By Type, 2013-2020 (Usd Mn)
Figure 74 Latin America Kombucha Market, By Type, 2013-2020 (Usd Mn)
Figure 75 Latin America Kombucha Market, By Type, 2013-2020 (Metric Tons)
Figure 76 Middle East Kombucha Market, By Type, 2013-2020 (Usd Mn)
Figure 77 Middle East Kombucha Market, By Type, 2013-2020 (Metric Tons)
Figure 78 Africa Kombucha Market, By Type, 2013-2020 (Usd Mn)
Figure 79 Africa Kombucha Market, By Type, 2013-2020 (Metric Tons)
Figure 80 Kombucha: Company Product Coverage, By Flavors, 2015
Figure 81 The Hain Celestial Group, Inc. Revenue Mix, 2014 (%)

Kombucha is a fermented drink made of sugar, tea leaves, and kombucha culture, which is generally a combination of yeast and bacteria. Kombucha is also called mushroom kombucha, as it can also be made using molds. Starter culture plays an essential role in kombucha since it is a fermented drink. The drink is made using different flavors, which add a distinct taste to the product. Kombucha can be categorized as an alcoholic beverage if it is bottled with 0.5% or higher alcohol and can be termed as non-alcoholic if it is bottled with less than 0.5% alcohol. The most preferred flavors of kombucha are herbs & spices, citrus, berries, apple, coconut, & mangoes, flowers, and others.


 
Kombucha is a detoxifying drink that contains high antioxidants, vitamins, and various enzymes, which help improve metabolic disorders, digestion, and allergies among other ailments. It is also claimed that this drink can improve body defenses and help cure cancer in early stages. The kombucha market is driven by the rising disposable income and changing lifestyle of consumers, rising demand for fortified food and beverage products, growing health awareness, increasing prevalence of health disorders, and rising number of research activities conducted in the kombucha market. 

 

The global kombucha market is expected to witness significant growth in coming years. The demand for this beverage is increasing, with the rising awareness among the consumers about the benefits of the drink. There are numerous local and regional vendors manufacturing kombucha, and several established beverage brands are trying to enter this market. Due to its health benefits, governments in several countries are also taking initiative in promoting the beverage and regulating the process of production. Kombucha is classified under functional beverages, and due to its medicinal benefits, such as solution to several digestion problems and contribution in cancer cure and liver diseases, health organizations have also been focusing on kombucha in the recent years.

 

The purpose of this study is to analyze the global kombucha market. This report includes revenue forecasts, market trends, and opportunities from 2015 to 2020. It involves an in-depth analysis of the market segments, which comprises type of microorganisms used in its manufacturing, flavor and region. The report also provides insights regarding the various strategies adopted by the key market players.


 

The global market for kombucha has witnessed high growth in the last few years. In terms of value, the market is projected to reach $1.8 billion by 2020, at a CAGR of 25.0% from 2015 to 2020. The kombucha market in North America contributed a share of 39.4% to the global kombucha market, and is projected to grow at a CAGR of 25.0% during the forecast period. The market in Asia-Pacific is expected to grow at the highest CAGR of 25.6% from 2015 to 2020.

 


Major players in the global kombucha market include Millennium Products, Inc. (U.S.), Reed’s, Inc. (U.S.), and The Hain Celestial Group (U.S.), Kosmic Kombucha (U.S.), and Kombucha Wonder Drink (U.S.).

 

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