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North America Sports Drinks Market

  • Report Code: SP 1024
  • Publish Date: Upcoming
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“North American Sports Drinks Market by Distribution Channel (OFF Premise and ON Premise), by Brands (Gatorade, Powerade and others) & by Geography - Trend & Forecast to 2018”


The sports drinks sector in the North American market is driven by the emerging trend for health & wellness, along with balanced eating among the physically fit and fitness conscious people. Moreover, the sports drinks come under the revitalizing category known as “Functional Beverages.”


Sports drinks focus on specific performance needs, including strength & body building supplements, fat burners/lean mass products, short term energy products and long term endurance products. These drinks have evolved to be part of the health and wellness sector. This market has improvised by offering several benefits, which are not only restricted to physical wellness but also fulfill the mental needs.


The North American sports drinks market is projected to grow at a CAGR of 3.7% for the period 2013-2018. The North American Sports Drinks market was dominated by the U.S, with a market share of 80.2%, as of 2013. The increasing demand for Sports drinks is mainly due to wide customer base, use of cross marketing tactics by manufacturers & companies, and greater attention of manufacturers towards innovative product introductions in the market.


The North American Sports Drinks market is a competitive market, with companies such as The Coca-Cola enterprise (U.S), PepsiCo Inc. (U.S) among others, which are concentrating on escalating their market presence in the concerned market. This is achieved successfully with the help of various market strategies implemented by these companies, which includes new product enhancements, alliances, and acquisitions.


Scope of the Report

This research report categorizes the North American Sports Drinks market into the following segments and sub-segments:


Sports Drinks Market, by Distribution Channel

  • North American Off Premise Market
  • Convenience Stores Market
  • Supermarkets Market
  • Mass Merchandize Market
  • Drug Stores Market
  • North American On Premise Market
  • Food Service Market
  • Vending Market


Sports Drinks Market, by Brands

  • Gatorade Market
  • Powerade Market
  • Others Market


Sports Drinks Market, by Country

  • U.S.
  • Canada
  • Mexico

1 Introduction

          1.1 Objectives of the Study

1.2 Market Segmentation & Coverage

1.3 Stakeholders


2 Research Methodology

2.1 Integrated Ecosystem of Sports Drinks Market

2.2 Arriving At the Sports Drinks Market Size

2.2.1 Top-Down Approach

                   2.2.2 Bottom-Up Approach

2.2.3 Demand Side Approach

2.2.4 Macro Indicator-Based Approach

2.3.5 Assumptions


3 Executive Summary


4 Market Overview

4.1 Introduction

4.2 North American Sports Drinks Market: Comparison with Parent Market

4.3 Market Drivers and Inhibitors

4.4 Key Market Dynamics

4.5 Demand Side Analysis

4.6 Vendor Side Analysis


5 Sports Drinks Market, By Distribution Channel

          5.1 Introduction

5.2 Demand side analysis

5.3 North American OFF PREMISE Market, by Geography

          5.3.1 Convenience Stores Market, by Geography

          5.3.2 Supermarkets Market, by Geography

          5.3.3 Mass Merchandize Market, by Geography

          5.3.4 Drug Stores Market, by Geography

5.4 North American ON PREMISE Market, by Geography

          5.4.1 Food Service Market, by Geography

          5.4.2 Vending Market, by Geography

          5.4.3 Others Market, by Geography


6 Sports Drinks Market, By Brands

6.1 Introduction

6.2 North American Gatorade Market, By Geography

6.3 North American Powerade Market, By Geography

6.4 North American Others Market, By Geography


7 North American Sports Drinks Market, By Geography

          7.1 Research Methodology

          7.2 Introduction

          7.3 U.S. Sports Drinks Market

                   7.3.1 U.S. Sports Drinks Market, by Distribution Channel

7.3.2 U.S. Sports Drinks Market, by Brands

          7.4 Canadian Sports Drinks Market

                   7.4.1 Canada Sports Drinks Market, by Distribution Channel

7.4.2 Canada Sports Drinks Market, by Brands

          7.5 Mexican Sports Drinks Market

                   7.5.1 Mexican Sports Drinks Market, by Distribution Channel

                   7.5.2 Mexican Sports Drinks Market, by Brands


8 North American Sports drinks Market, Competitive Landscape

          8.1 Merger &Acquisitions

          8.2 Agreements, Alliances, partnerships & Joint Ventures

          8.3 New Product Launches

          8.4 Expansion & Investment


9  North American Sports drinks Market, By Company

9.1 The Coca-Cola enterprise

9.1.1 Overview

                    9.1.2 Key Financials

                    9.1.3 Product Portfolio

                   9.1.4 Key Developments

                    9.1.5 MMM Analysis

          9.2 PepsiCo Inc.      

9.2.1 Overview

                    9.2.2 Key Financials

                    9.2.3 Product Portfolio

                   9.2.4 Key Developments

                    9.2.5 MMM Analysis


10 Appendix


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