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North America Energy Drinks Market

  • Report Code: EN 1030
  • Publish Date: Upcoming
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The North American Energy Drinks market is projected to grow at a CAGR of 4.8% for the period 2013-2018. Energy Drinks are kind of beverages which contain legal stimulants, such as caffeine, ginseng, guarana and others which provide a boost of energy. Energy Drinks market has grown into an emerging market in food and beverage industry. Energy drinks may or may not be carbonated, and might contain artificial sweeteners, herbal extracts and amino acids.


The energy drinks market is segmented on the basis of distribution channel and brands. These energy drinks act as dietary supplements, energy boosters, release mental stress, and enhance working capacity of muscles.


The North American energy drinks market was dominated by the U.S., with a market share of 75.8%. The increasing demand for energy drinks is mainly due to increasing target customers, use of cross promotional tactics by companies and enhanced focus of manufacturers towards new product launches in the North American food market.


The North American Energy Drinks market is a competitive market, with companies such as Red Bull GmbH (Austria), Monster Beverage Corporation (U.S), Rockstar Inc. (U.S) and other companies which focus on expanding its market base in the concerned market. This is achieved successfully with the assistance of numerous market strategies adopted by the companies, which includes new product developments, alliances, and acquisitions. Apart from these companies, other companies such as The Coca-Cola enterprise (U.S.) and PepsiCo (U.S.) are strengthening their market position through product approval, alliances, and agreements.


Scope of the Report

This research report categorizes the North American Energy Drinks market into the following segments and sub-segments:

Energy Drinks Market, by Distribution Channel

  • North American Off Premise Market
  • Convenience Stores Market
  • Supermarkets Market
  • Mass Merchandize Market
  • Drug Stores Market
  • North American On Premise Market
  • Food Service Market
  • Vending Market

Energy Drinks Market, by Brands

  • Monster Market
  • Red Bull Market
  • Full Throttle Market
  • AMP Market
  • Rockstar Market
  • Others Market

Energy Drinks Market, by Country

  • U.S.
  • Canada
  • Mexico

1 Introduction

          1.1 Objectives of the Study

1.2 Market Segmentation & Coverage

1.3 Stakeholders

2 Research Methodology

2.1 Integrated Ecosystem of Energy Drinks Market

2.2 Arriving At the Energy Drinks Market Size

2.2.1 Top-Down Approach

                   2.2.2 Bottom-Up Approach

2.2.3 Demand Side Approach

2.2.4 Macro Indicator-Based Approach

2.3.5 Assumptions

3 Executive Summary

4 Market Overview

4.1 Introduction

4.2 North American Energy Drinks Market: Comparison with Parent Market

4.3 Market Drivers and Inhibitors

4.4 Key Market Dynamics

4.5 Demand Side Analysis

4.6 Vendor Side Analysis

5 Energy Drinks Market, By Distribution Channel

          5.1 Introduction

5.2 Demand side analysis

5.3 North American Off Premise Market, by Geography

          5.3.1 Convenience Stores Market, by Geography

          5.3.2 Supermarkets Market, by Geography

          5.3.3 Mass Merchandize Market, by Geography

          5.3.4 Drug Stores Market, by Geography

5.4 North American On Premise Market, by Geography

          5.4.1 Food Service Market, by Geography

          5.4.2 Vending Market, by Geography

6 Energy Drinks Market, By Brands

6.1 Introduction

6.2 North American Red Bull Market, By Geography

6.3 North American Monster Market, By Geography

6.4 North American Rockstar Market, By Geography

6.5 North American Full Throttle Market, By Geography

6.6 North American AMP Market, By Geography

6.7 North American Others Market, By Geography

7  North American Energy Drinks Market, By Geography

          7.1 Research Methodology

          7.2 Introduction

          7.3 U.S. Energy Drinks Market

                   7.3.1 U.S. Energy Drinks Market, by Distribution Channel

7.3.2 U.S. Energy Drinks Market, by Brands

          7.4 Canadian Energy Drinks Market

                   7.4.1 Canada Energy Drinks Market, by Distribution Channel

7.4.2 Canada Energy Drinks Market, by Brands

          7.5 Mexican Energy Drinks Market

                   7.5.1 Mexican Energy Drinks Market, by Distribution Channel

                   7.5.2 Mexican Energy Drinks Market, by Brands

8 North American Energy drinks Market, Competitive Landscape

          8.1 Merger &Acquisitions

          8.2 Agreements, Alliances, partnerships & Joint Ventures

          8.3 New Product Launches

          8.4 Expansion & Investment



9  North American Energy drinks Market, By Company

9.1 Monster Beverage Corporation

                    9.1.1 Overview

                    9.1.2 Key Financials

                    9.1.3 Product Portfolio

                   9.1.4 Key Developments

                    9.1.5 MMM Analysis

          9.2 Red Bull GmbH

                    9.2.1 Overview

                    9.2.2 Key Financials

                    9.2.3 Product Portfolio

                   9.2.4 Key Developments

                    9.2.5 MMM Analysis

9.3 Rockstar Inc.

                    9.3.1 Overview

                    9.3.2 Key Financials

                    9.3.3 Product Portfolio

                   9.3.4 Key Developments

                    9.3.5 MMM Analysis

9.4 The Coca-Cola enterprise

                    9.4.1 Overview

                    9.4.2 Key Financials

                    9.4.3 Product Portfolio

                   9.4.4 Key Developments

                    9.4.5 MMM Analysis

9.5 PepsiCo

                    9.5.1 Overview

                    9.5.2 Key Financials

                    9.5.3 Product Portfolio

                   9.5.4 Key Developments

                    9.5.5 MMM Analysis

10 Appendix

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