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Europe Location Based Services (LBS) Market

  • Report Code: LO 1001
  • Publish Date: Upcoming
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Location Based Service (LBS) is a solution which helps in analyzing the information of the location so that it can be integrated with the business processes. This solution is also an alternative to the existing GIS resources.  The latest technology i.e. smart phone’s and social networking trends are the drivers for the location based service (LBS) market.


In addition, the Location Based Services (LBS) Market is expected to rise due to availability of low-cost GPS devices, high interest in user’s private location information services and deployment of 4G. The major opportunity areas for Location Based Service (LBS) Market are from the navigation, mobile advertisements, tourism, and consumer tracking.


The Europe Location Based Service (LBS) Market is expected to grow from $2024.2 million in 2013 to $8380.2 million by 2019, at an estimated CAGR of 28.9%, for the given period.  The European Location Based Service (LBS) Market can be segmented by geographies, by products, by service, by technology, by application, and by verticals.


Europe includes tech savvy organizations that are fully dependable on location based services. The business environment is fast changing towards ubiquitous data and its management at easy locations. There has been a rising demand for location tracking apps and devices that are beneficial in supply chain, business operations, transportation etc. The business operations for many organizations have been streamlined and smoothened with the location information of the customers and vendors.


The report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in the Location Based Service market. The technologies covered in this report are Cell-ID, E-OTD, OTDOA, A-GPS, E-GPS, and Hybrid Technology.


The Location Based Service (LBS) Market is also segmented on the basis of different verticals –BFSI, academia and education, healthcare, manufacturing, government and defense, oil and gas, transportation and logistics, media and advertising and retail. It covers analysis of top players in the market comprising Cisco, Microsoft, ESRI, Blackberry, Facebook and Masternaut. Besides, the market also examines potential growth, market sizes, and revenue forecasts across different platforms, solutions, and services.


Report Options:

  • By Product: Hardware, Software, Service
  • By Service : Consulting, Managed Service, System Integration
  • By Technology: Cell Site Identification (Cell ID), Enhanced Observed Time Difference (E-OTD), Observed Time Difference of Arrival (OTDOA), Assisted GPS (A-GPS), Enhanced GPS (E-GPS), and Hybrid Technology
  • By Application: Mapping, Discovery and Infotainment, Business Intelligence and Analytics, Emergency Support and Disaster Management, Leisure and Social Networking, Location-Based Advertising,  Location-Based Games and Augmented Reality, Tracking,   
  • By Industry Verticals: Banking, Financial Service  and Insurance (BFSI), telecom and Information Technology (IT), oil and gas, healthcare, government and public


Customization Options:


With MMM assessment, we will best meet your company’s specific customization needs. Following customization options provide comprehensive industry standard and deep dive analysis of Europe Location Based Service (LBS) Market:


Solutions Matrix

  • Comprehensive analysis and benchmarking of Service , solutions, user types, verticals, regions, in the Europe Location Based Service (LBS) Market


Competitive Benchmarking

  • Value chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation and categorization
  • Unearth hidden opportunities by connecting related markets using cascaded value chain analysis. For instance, we can qualify the growth in Europe Location Based Service (LBS) Market to corresponding growth in the use of Smartphones


Vendor Landscaping

  • Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (Leaders, Challengers, Followers, Nicher)



  • Cell Site Identification (Cell ID)
  • Enhanced Observed Time Difference (E-OTD)
  • Observed Time Difference of Arrival (OTDOA)
  • Assisted GPS (A-GPS)
  • Enhanced GPS (E-GPS)
  • Hybrid Technology


Growth opportunities

  • Diversification of the market and upgradation in the new technologies.
  • Untapped country level segments.


Market Data Tracker

  • Regional and country specific market forecast and analysis
  • Identification of key end-user segments by country
  • Market opportunity plotting and portfolio comparison


Application Catalogue

  • Marketing
  • Emergency
  • Information Services
  • Navigation
  • Location Based Social Media
  • Mobile Location-Based Gaming
  • Sports
  • Billing
  • Geotagging
  • Tracking
  • Augmented Reality

1 Introduction
1.1 Analyst Insights
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology


2 Executive Summary

3 Market Overview

4 Europe Location Based Services by Product
4.1 Hardware
4.2 Software
4.3 Services


5 Europe Location Based Services by Service
5.1 Consulting
5.2 Managed Services
5.3 System Integration
5.4 Other Services


6 Europe Location Based Services by Technology
6.1 Cell Site Identification (Cellid)
6.2 Enhanced Observed Time Difference (E-OTD)
6.3 Observed Time Difference of Arrival (OTDOA)
6.4 Assisted GPS (A-GPS)
6.5 Enhanced GPS (E-GPS)
6.6 Other Technology


7 Europe Location Based Services by Application
7.1 Mapping, Discovery and Infotainment
7.2 Business Intelligence and Analytics
7.3 Emergency Support and Disaster Management
7.4 Leisure and Social Networking
7.5 Location-Based Advertising
7.6 Location-Based Games and Augmented Reality
7.7 Tracking
7.8 Other Applications


8 Europe Location Based Services by End User
8.1 Academia and Education
8.2 BFSI
8.3 Government and Defense
8.4 Healthcare
8.5 Retail
8.6 Media and Advertising
8.7 Manufacturing
8.8 Oil and Gas
8.9 Transport and Logistics
8.10 Other Verticals


9 Company Profile
9.1 Cisco
9.2 Microsoft
9.3 ESRI
9.4 Blackberry
9.5 Facebook
9.6 Masternaut

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