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Real Time Market Research & Industry Analysis - MicroMarketMonitor

Europe Energy Drinks Market

  • Report Code: EN 1031
  • Publish Date: 14 May 2014
  • Next Update Date: 14 Aug 2014
Table of Contents
Customer Intelligence

Energy Drinks in Europe can be segmented by distribution channels, top brands, macro indicators, geographies and companies. Distribution channels of this market are segmented on the basis of Off Premise which are Food Service, Vending and Others. The Top brands of this market are Red Bull, Monster, Rockstar, Full Throttle, AMP and Other energy drinks. Macro indicator of this market is the population projection in this region. The companies operational in this market are Red bull trading, Sinalco, Coca Cola, Harboes, Brydens, Active brands.


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Market Trends

  • Analysis of health conscious consumers that are aware of their sugar intake level, which has a strong impact on the European sports and energy drinks market
  • Detailed classification of sports and energy drinks according to the needs of athletes such as muscle building and boosting workouts


Regulatory Frameworks

  • To study the guidelines developed by international non-governmental organizations for the non-alcoholic beverages industry
  • Detailed analysis of the European Union regarding use of caffeine as a major component in energy drinks


End-User Application Analysis

  • Country-specific study of the products that are to be launched
  • Detailed analysis of beverages that contain stimulatory herb guarana and the amino acid taurine used to improve athletic performances


Location Analysis

  • Analysis of marketing efforts of major products like Red Bull to increase their demand
  • Locations with good connectivity, along with low investment costs can be discovered
  • Various raw material sourcing locations can be studied and a comparative analysis of low cost raw material sourcing locations can be provided


Audience for this report

·         Europe energy drinks companies

·         Europe energy drinks manufacturers

·         Europe energy drinks traders, distributors, and suppliers

·         Governmental and research organizations

·         Associations and industry bodies

·         Technology providers to Europe energy drinks companies


1 Introduction
1.1 Objective of the study
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology
1.4.1 Assumptions (Market Size, Forecast, etc)
2 Executive Summary
3 Market Overview