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Europe Energy Drinks Market

  • Report Code: EN 1031
  • Publish Date: Upcoming
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The projected CAGR for the European Energy Drinks market is 4.3%, for the period 2013-2018. Energy Drinks are commonly carbonated drinks which generally contain caffeine and other ingredients which are intended to boost up drinker’s energy. Energy drinks may or may not be carbonated, and might contain artificial sweeteners, herbal extracts and amino acids.


The Energy Drinks market is segmented on the basis of distribution channel and brands. These energy drinks contain multiple ingredients which boost mental stamina and physical energy.


The European energy drinks market was dominated by U.K. with a market share of 26%. The increasing demand for energy drinks is gaining momentum due to the favorable demographic conditions prevailing in the U.K. and intelligent positioning done by the companies.


Energy drinks have a massive potential in the sports segment, for e.g., athletes.  The intelligent product positioning strategies have been designed to match the specific consumer lifestyles and will continue to be a key success factor for the market. Reduction of calorie content and other strategies to re-position the energy drink products have been employed in this market to bolster the market growth. New concepts, strong marketing initiatives and a push into the emerging markets would further boost the market growth.


Scope of the Report

This research report categorizes the European energy drinks market into the following segments and sub-segments:

Energy Drinks Market, by Distribution Channel

  • European Off Premise Market
  • Convenience Stores Market
  • Supermarkets Market
  • Mass Merchandize Market
  • Drug Stores Market
  • European On Premise Market
  • Food Service Market
  • Vending Market

Energy Drinks Market, by Brands

  • Red Bull Market
  • Burn Market
  • Shark Market
  • Effect Market
  • Relentless Market
  • Other Market

Energy Drinks Market, by Country

  • U.K.
  • Germany
  • France
  • Spain

1 Introduction

          1.1 Objectives of the Study

1.2 Market Segmentation & Coverage

1.3 Stakeholders

2 Research Methodology

2.1 Integrated Ecosystem of Energy Drinks Market

2.2 Arriving At the Energy Drinks Market Size

2.2.1 Top-Down Approach

                   2.2.2 Bottom-Up Approach

2.2.3 Demand Side Approach

2.2.4 Macro Indicator-Based Approach

2.3.5 Assumptions

3 Executive Summary

4 Market Overview

4.1 Introduction

4.2 European Energy Drinks Market: Comparison with Parent Market

4.3 Market Drivers and Inhibitors

4.4 Key Market Dynamics

4.5 Demand Side Analysis

4.6 Vendor Side Analysis

5 Energy Drinks Market, By Distribution Channel

          5.1 Introduction

5.2 Demand side analysis

5.3 European Off Premise Market, by Geography

          5.3.1 Convenience Stores Market, by Geography

          5.3.2 Supermarkets Market, by Geography

          5.3.3 Mass Merchandize Market, by Geography

          5.3.4 Drug Stores Market, by Geography

          5.3.5 Others Market, by Geography

5.4 European On Premise Market, by Geography

          5.4.1 Food Service Market, by Geography

          5.4.2 Vending Market, by Geography

          5.3.5 Others Market, by Geography

6 Energy Drinks Market, By Brands

6.1 Introduction

6.2 European Red Bull Market, by Geography

6.3 European Burn Market, by Geography

6.4 European Shark Market, by Geography

6.5 European Effect Market, by Geography

6.6 European Relentless Market, by Geography

6.7 European Others Market, by Geography

7 European Energy Drinks Market, by Geography

          7.1 Research Methodology

          7.2 Introduction

          7.3 U.K. Energy Drinks Market

                   7.3.1 U.K .Energy Drinks Market, by Distribution Channel

7.3.2 U.K. Energy Drinks Market, by Brands

          7.4 Germany Energy Drinks Market

                   7.4.1 Germany Energy Drinks Market, by Distribution Channel

7.4.2 Germany Energy Drinks Market, by Brands

          7.5 Spain Energy Drinks Market

                   7.5.1 Spain Energy Drinks Market, by Distribution Channel

                   7.5.2 Spain Energy Drinks Market, by Brands

7.6 France Energy Drinks Market

                   7.6.1 France Energy Drinks Market, by Distribution Channel

                   7.6.2 France Energy Drinks Market, by Brands

8 European Energy drinks Market, Competitive Landscape

          8.1 Merger &Acquisitions

          8.2 Agreements, Alliances, Partnerships & Joint Ventures

          8.3 New Product Launches

          8.4 Expansion & Investment

9  European Energy Drinks Market, By Company

9.1 Sinalco international Brands GmbH & Co.

                    9.1.1 Overview

                    9.1.2 Key Financials

                    9.1.3 Product Portfolio

                   9.1.4 Key Developments

                    9.1.5 MMM Analysis

          9.2 Red Bull GmbH

                    9.2.1 Overview

                    9.2.2 Key Financials

                    9.2.3 Product Portfolio

                   9.2.4 Key Developments

                    9.2.5 MMM Analysis

9.3 Harboes Bryggeri

                    9.3.1 Overview

                    9.3.2 Key Financials

                    9.3.3 Product Portfolio

                   9.3.4 Key Developments

                    9.3.5 MMM Analysis

9.4 The Coca-Cola enterprise

                    9.4.1 Overview

                    9.4.2 Key Financials

                    9.4.3 Product Portfolio

                   9.4.4 Key Developments

                    9.4.5 MMM Analysis

9.5 Bryden’s Bloor west village Inc.

                    9.5.1 Overview

                    9.5.2 Key Financials

                    9.5.3 Product Portfolio

                   9.5.4 Key Developments

                    9.5.5 MMM Analysis

9.6 Active Brands LLC

                    9.5.1 Overview

                   9.5.2 Key Financials

                   9.5.3 Product Portfolio

                   9.5.4 Key Developments

                   9.5.5 MMM Analysis


10 Appendix 

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