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Asia-Pacific Location Based Services (LBS) Market

  • Report Code: LO 1000
  • Publish Date: Upcoming
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Location based service (LBS) is a solution which helps in analyzing the information of the location so that it can be integrated with the business processes. This solution is also an alternative to the existing GIS resources.  The latest technology, that is smart phone’s and social networking trends, are the drivers for the location based service (LBS) market.


In addition, the location based services (LBS) market is expected to rise due to availability of low-cost GPS devices, high interest in user’s private location information services, and deployment of 4G. The major opportunity areas for location based service (LBS) market are from the navigation, mobile advertisements, tourism, and consumer tracking.


The Asia-Pacific location based service (LBS) market is expected to grow from $1,124.9 million in 2013 to $11,257.2 million by 2019, at an estimated CAGR of 48.2%, for the given period. The Asia-Pacific location based service (LBS) market can be segmented by geographies, products, service, technology, application, and verticals.


The segmentation in the Asia-Pacific location based service (LBS) market is based on applications like mapping, discovery and infotainment, business intelligence and analytics, emergency support and disaster management, leisure and social networking, location based advertising, location based games and augmented reality, and tracking.


Asia-Pacific is the largest growing market for location based services. With the advancement in technology, private firms along with the government have adopted location based services. The government needs to expand their supply chain management system for which they are highly dependable on the location based services.


The report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, and best practices in the location based service market. The technologies covered in this report are Cell-ID, E-OTD, OTDOA, A-GPS, E-GPS, and hybrid Technology.


The location based service (LBS) market is also segmented on the basis of different verticals namely BFSI, academia and education, healthcare, manufacturing, government and defense, oil and gas, transportation and logistics, media and advertising, and retail. It covers analysis of top players in the market comprising Cisco, Microsoft, ESRI, Blackberry, Facebook, and Masternaut. Besides this, the market also examines potential growth, market sizes, and revenue forecasts across different platforms, solutions, and services.


Report Options:

  • By Product: Hardware, software, and service
  • By Service : Consulting, managed service, and system integration
  • By Technology: cell site identification (Cell ID), enhanced observed time difference (E-OTD), observed time difference of arrival (OTDOA), assisted GPS (A-GPS), enhanced GPS (E-GPS), and hybrid technology
  • By Application: Mapping, discovery and infotainment, business intelligence and analytics, emergency support and disaster management, leisure and social networking, location-based advertising,  location-based games and augmented reality, and tracking
  • By Industry Verticals: Banking, financial service  and insurance (BFSI), telecom and information technology (IT), oil and gas, healthcare, and government and public


Customization Options


Along with the market data, you can also customize the MMM assessment that meets your company’s specific needs. Following customization options provide comprehensive industry standard and deep dive analysis:


Solutions Matrix

  • Comprehensive analysis and benchmarking of service, solutions, user types, verticals, and regions in the location based service market


Competitive Benchmarking

  • Value chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation, and categorization
  • Uncover hidden opportunities by connecting related markets using cascaded value chain analysis. For instance, we can qualify the growth in the Asia-Pacific location based service (LBS) market to the corresponding growth in the use of smartphones


Vendor Landscaping

  • Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and the Asia-Pacific location based service (LBS) market dominance (leaders, challengers, followers, nicher)



  • Cell site identification (Cell ID)
  • Enhanced observed time difference (E-OTD)
  • Observed time difference of arrival (OTDOA)
  • Assisted GPS (A-GPS)
  • Enhanced GPS (E-GPS)
  • Hybrid technology


Market Demand Patterns

  • Customer buying preferences
  • Adjacent market demand impact analysis


Market Data Tracker

  • Regional and country specific market forecast and analysis
  • Identification of key end-user segments by country
  • Market opportunity plotting and portfolio comparison


Application Catalogue

  • Marketing
  • Emergency
  • Information services
  • Navigation
  • Location based social media
  • Mobile location-based gaming
  • Sports
  • Billing
  • Geotagging
  • Tracking
  • Augmented reality

1 Introduction
1.1 Analyst Insights
1.2 Market Definitions
1.3 Market Segmentation & Aspects Covered
1.4 Research Methodology


2 Executive Summary

3 Market Overview

4 Asia-Pacific Location Based Services by Product
4.1 Hardware
4.2 Software
4.3 Services


5 Asia-Pacific Location Based Services by Service
5.1 Consulting
5.2 Managed Services
5.3 System Integration
5.4 Other Services


6 Asia-Pacific Location Based Services by Technology
6.1 Cell Site Identification (Cellid)
6.2 Enhanced Observed Time Difference (E-OTD)
6.3 Observed Time Difference of Arrival (OTDOA)
6.4 Assisted GPS (A-GPS)
6.5 Enhanced GPS (E-GPS)
6.6 Other Technology


7 Asia-Pacific Location Based Services by Application
7.1 Mapping, Discovery and Infotainment
7.2 Business Intelligence and Analytics
7.3 Emergency Support and Disaster Management
7.4 Leisure and Social Networking
7.5 Location-Based Advertising
7.6 Location-Based Games and Augmented Reality
7.7 Tracking
7.8 Other Applications


8 Asia-Pacific Location Based Services by End User
8.1 Academia and Education
8.2 BFSI
8.3 Government and Defense
8.4 Healthcare
8.5 Retail
8.6 Media and Advertising
8.7 Manufacturing
8.8 Oil and Gas
8.9 Transport and Logistics
8.10 Other Verticals


9 Company Profile
9.1 Cisco
9.2 Microsoft
9.3 ESRI
9.4 Blackberry
9.5 Facebook
9.6 Masternaut

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Asia-Pacific Location Based Services (LBS) Market

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