Asia-Pacific Energy Drinks Market

The Asia Pacific Energy Drinks market is estimated to develop at a CAGR of 3.1% for the period 2013-2018. Energy drinks are beverages offering metabolic stimulation through multiple legal stimulants such as caffeine, ginseng, guarana and others which act as energy booster. Energy drinks market has grown exponentially in the recent times. Energy drinks may or may not be carbonated, and comprise synthetic sweeteners, herbal extracts and amino acids.

The energy drinks market is segmented into on the basis of distribution channel and brands. These energy drinks act as dietary supplements, energy boosters, release mental stress, and enhance the working capacity of muscles.

The Asia Pacific energy drinks market was dominated by Japan, with a market share of 30.4%. The increasing demand for energy drinks is mainly due to the growing population and also due to the increased amount of disposable income in the region. The rising disposable income of the people in the emerging economies like India, China has increased the overall consumption of sports and energy drinks in the region.

Scope of the Report

This research report categorizes the Asia Pacific Energy Drinks market into the following segments and sub-segments:

Energy Drinks Market, by Distribution Channel

• Asia Pacific Off Premise Market

• Convenience Stores Market
• Supermarkets Market
• Mass Merchandize Market
• Drug Stores Market

• Asia Pacific On Premise Market

• Food Service Market
• Vending Market

Energy Drinks Market, by Brands

• Red Bull
• Real Gold
• Oronamin C
• Lipovitan D
• M-150
• Others

Energy Drinks Market, by Country

• Japan
• China
• Thailand

1 Introduction

          1.1 Objectives of the Study

1.2 Market Segmentation & Coverage

1.3 Stakeholders

2 Research Methodology

2.1 Integrated Ecosystem of Energy Drinks Market

2.2 Arriving At the Energy Drinks Market Size

2.2.1 Top-Down Approach

                   2.2.2 Bottom-Up Approach

2.2.3 Demand Side Approach

2.2.4 Macro Indicator-Based Approach

2.3.5 Assumptions

3 Executive Summary

4 Market Overview

4.1 Introduction

4.2Asia Pacific Energy Drinks Market: Comparison with Parent Market

4.3 Market Drivers and Inhibitors

4.4 Key Market Dynamics

4.5 Demand Side Analysis

4.6 Vendor Side Analysis

5 Energy Drinks Market, By Distribution Channel

          5.1 Introduction

5.2 Demand side analysis

5.3Asia Pacific Off Premise Market, by Geography

          5.3.1 Convenience Stores Market, by Geography

          5.3.2 Supermarkets Market, by Geography

          5.3.3 Mass Merchandize Market, by Geography

          5.3.4 Drug Stores Market, by Geography

          5.3.5 Others Market, by Geography

5.4Asia Pacific On Premise Market, by Geography

          5.4.1 Food Service Market, by Geography

          5.4.2 Vending Market, by Geography

          5.4.3 Others Market, by Geography

6 Energy Drinks Market, By Brands

6.1 Introduction

6.2Asia Pacific Red Bull Market, by Geography

6.3Asia Pacific Real Gold Market, by Geography

6.4Asia Pacific Oronamin C Market, by Geography

6.5Asia Pacific Lipovitan D Market, by Geography

6.6Asia Pacific M-150 Market, by Geography

6.7Asia Pacific Others Market, by Geography

7 Asia Pacific Energy Drinks Market, by Geography

          7.1 Research Methodology

          7.2 Introduction

          7.3 Japan Energy Drinks Market

                   7.3.1 Japan Energy Drinks Market, by Distribution Channel

7.3.2 Japan Energy Drinks Market, by Brands

          7.4 China Energy Drinks Market

                   7.4.1 Chinese Energy Drinks Market, by Distribution Channel

7.4.2 Chinese Energy Drinks Market, by Brands

          7.5 Thailand Energy Drinks Market

                   7.5.1 Thailand Energy Drinks Market, by Distribution Channel

                   7.5.2 Thailand Energy Drinks Market, by Brands

8 Asia Pacific Energy drinks Market, Competitive Landscape

          8.1 Merger &Acquisitions

          8.2 Agreements, Alliances, Partnerships & Joint Ventures

          8.3 New Product Launches

          8.4 Expansion & Investment

9 Asia Pacific Energy drinks Market, By Company

9.1 Monster Beverage Corporation

                    9.1.1 Overview

                    9.1.2 Key Financials

                    9.1.3 Product Portfolio

                   9.1.4 Key Developments

                    9.1.5 MMM Analysis

          9.2 Red Bull GmbH

                    9.2.1 Overview

                    9.2.2 Key Financials

                    9.2.3 Product Portfolio

                   9.2.4 Key Developments

                    9.2.5 MMM Analysis

9.3 Rockstar Inc.

                    9.3.1 Overview

                    9.3.2 Key Financials

                    9.3.3 Product Portfolio

                   9.3.4 Key Developments

                    9.3.5 MMM Analysis

9.4 The Coca-Cola enterprise

                    9.4.1 Overview

                    9.4.2 Key Financials

                    9.4.3 Product Portfolio

                   9.4.4 Key Developments

                    9.4.5 MMM Analysis

9.5 Otsuka Pharmaceutical Co., Ltd.

          9.5.1 Overview

                    9.5.2 Key Financials

                    9.5.3 Product Portfolio

                   9.5.4 Key Developments

                    9.5.5 MMM Analysis

9.6 Taisho Pharmaceutical Co., Ltd.

          9.6.1 Overview

                   9.6.2 Key Financials

                   9.6.3 Product Portfolio

                   9.6.4 Key Developments

                   9.6.5 MMM Analysis

9.7 Suntory Holdings Limited

          9.7.1 Overview

                   9.7.2 Key Financials

                   9.7.3 Product Portfolio

                   9.7.4 Key Developments

                   9.7.5 MMM Analysis

9.8 House Foods America Corporation

          9.8.1 Overview

                   9.8.2 Key Financials

                   9.8.3 Product Portfolio

                   9.8.4 Key Developments

                   9.8.5 MMM Analysis

10 Appendix

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