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Africa Fuel Card Market By Vehicle Tonnage (Vehicles above 3.5 tons and below 3.5 tons) and By Enterprise Size(Large , Small and Medium) - Forecast To 2020

  • Report Code: FU 1000
  • Publish Date: May 2016
  • Number of Pages: 132
Table of Contents
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The market for fuel card in Africa is projected to grow from USD 22.47 billion in 2015 to USD 28.83 billion by 2020, at CAGR of 5.11% from 2015 to 2020. This market is segmented based on vehicle tonnage and enterprise size. On the basis of vehicle tonnage, the vehicles above 3.5 tons segment held the larger market share in 2015, in terms of value, while the vehicles below 3.5 tons segment is projected to grow at the higher CAGR during the forecast period. Based on enterprise size, the large enterprise segment accounted for the largest share of the market, in terms of value, whereas small & medium enterprise segment is projected to grow at the higher CAGR during the forecast period. The base year considered for the study is 2014 and the forecast period is 2016-2021.


Top-down approach was used to estimated and validate the market size and growth rate for the fuel card market. The data was consolidated and added with detailed inputs and analysis from MicroMarketMonitor and presented in this report. Key vendors in the fuel card market were identified and interviewed which include oil and gas companies, banks and third party providers. From the demand side, interviews were conducted with fleet management companies, fuel stations, and others. The primary research for this study comprises of discussions with industry experts, senior executives responsible for fuel card programs, fleet companies and fuel stations amongst others. This entire procedure included the study of the annual report, press releases, etc. and extensive interviews for key insights from industry leaders such as CEO’s, VP’s, Directors, and managers amongst others. All percentage share splits, and breakdowns were determined by through primary sources. These discussions will help to obtain and verify critical information and competitive landscape.


The breakdown of profiles of primary is depicted in the below figure:



To know about the assumptions considered for the study, Download the PDF Brochure.


Target Audience

  • Fleet Operators
  • Small Motorist
  • Car Rental Companies
  • Car Dealers 
  • Private Motorist
  • Individual Car Owners
  • Power Generation & Road Transport Industry


Scope of the Report


This report estimates the size of the fuel card in Africa in terms value (USD million) and volume (million units). In this report the market has been segmented broadly on the basis of vehicle tonnage, and enterprise size. The market drivers, restraints, opportunities, and challenges, and trends have been discussed in detail. The research report segments fuel card in the following submarkets:


By Vehicle Tonnage:

  • Vehicles above 3.5 tons
  • Vehicles below 3.5 tons


By Enterprise Size:

  • Large Enterprise
  • Small & Medium Enterprise



Available Customizations


With the given market data, MicroMarketMonitor offers customizations as per the company’s specific needs. The following customization options are available for the report:


Product Analysis

  • Product Matrix which gives a detailed comparison of market for different recycled product types


Geographic Analysis

  • Further analysis of the African Fuel card for additional countries


Company Information

  • Detailed analysis and profiling of additional market players (Up to 5).

Table of Contents

1 introduction
    1.1 Study Outline

2 Research Methodology
    2.1 Primary and Secondary Research
           2.1.1 Sampling Frame
    2.2 Top Down Approach For Fuel Card Market Sizing
    2.3 Primary Sampling Frame  
    2.4 Sample List Companies/Organizations interviewed
    2.5 Opportunities and Recommendations  

3 Executive Summary
    3.1 Africa Fuel Card Market, 2015-2020 (USD billion)

4 Market Overview
    4.1 introduction
           4.1.1 Africa Fuel Card Market, 2015 & 2020 (Number of Cards)
    4.2 Market Trends
    4.3 Market Drivers & Challenges
           4.3.1 Drivers
           Impact on Fuel Cards Market, 2014-2020
           4.3.2 Challenges
           Impact on Fuel Cards Market, 2014-2020
    4.4 Market Size & Forecast
    4.5 Market Size & Forecast, By Vehicle Tonnage
           4.5.1 Vehicles Below 3.5 Tons
           4.5.2 Vehicles Above 3.5 Tons
    4.6 Market Size & Forecast, By Enterprise Size
           4.6.1 Small and Medium Enterprises
           4.6.2 Large Enterprises

5 Fuel, Car, and Fleet Market Study
    5.1 Car Market in Africa
           5.1.1 Trends in Car Market
    5.2 Fleet Market in Africa
    5.3 Fuel Market in Africa
           5.3.1 Cross Border Analysis
           South Africa
           Ivory Coast and Burkina Faso
           5.3.2 Organized Vs. Unorganized
    5.4 Fuel Card Market Analysis
           5.4.1 Zambia
           5.4.2 Zimbabwe
           5.4.3 Malawi
           5.4.4 South Africa
           5.4.5 Western Africa (Mali, Senegal, Burkina Faso, Ivory Coast, and Nigeria)

6 Africa Fuel Card Market, By Company
    6.1 Royal Dutch Shell Plc (Vivo Energy)
           6.1.1 Company Overview
           6.1.2 Geographical Presence
           6.1.3 Products and Solutions
           6.1.4 Fuel Cards
           6.1.5 Regional Focus and Strategy
           6.1.6 Recent Developments
    6.2 Oilibya
           6.2.1 Company Overview
           6.2.2 Geographical Presence
           6.2.3 Products and Solutions
           6.2.4 Fuel Cards
           6.2.5 Regional Focus and Strategy
           6.2.6 Recent Developments
    6.3 Puma Energy
           6.3.1 Company Overview
           6.3.2 Geographical Presence
           6.3.3 Products and Solutions
           6.3.4 Fuel Cards
           6.3.5 Regional Focus and Strategy
           6.3.6 Recent Developments
    6.4 Engen
           6.4.1 Company Overview
           6.4.2 Geographical Presence
           6.4.3 Products and Solutions
           6.4.4 Fuel Cards
           6.4.5 Regional Focus and Strategy
           6.4.6 Recent Developments
    6.5 First National Bank
           6.5.1 Company Overview
           6.5.2 Geographical Presence
           6.5.3 Products and Solutions
           6.5.4 Fuel Cards
           6.5.5 Regional Focus and Strategy
           6.5.6 Recent Developments

7 Economic Analysis
    7.1 Egypt
    7.2 South Africa
    7.3 Morocco
    7.4 Nigeria
    7.5 Kenya
    7.6 Tunisia
    7.7 Zimbabwe
    7.8 Zambia
    7.9 Ivory Coast
    7.1 Mozambique
    7.11 Mali
    7.12 Malawi
    7.13 Macroeconomic indicators

8 Competitive Landscape
    8.1 Market Share Analysis, By Mode of Payment, 2014
    8.2 Engen
    8.3 Fnb
    8.4 Vivo
    8.5 Oilibya
    8.6 Puma
    8.7 Total S.A.
    8.8 Comparative Analysis

9 End User Assessment
    9.1 Vendor Rating (Customer Perception)
    9.2 Customer Need
    9.3 Feature Preferences
    9.4 Desired Features
    9.5 Vendor Selection Parameters
    9.6 Vendor Switching Parameters
    9.7 Fuel Card Benefits
    9.8 Vendor Awareness
    9.9 Market Share Analysis, 2014

List of Figures

Figure 1  Africa Fuel Card Market, 2015 & 2020 (USD billion)
Figure 2  Impact of Market Drivers, 2014-2020
Figure 3  Impact of Market Challenges, 2014-2020
Figure 4  Africa Fuel Card Market Size & Forecast, 2015-2020 (USD billion)
Figure 5  Africa Fuel Card Market For Vehicles Below 3.5 Tons, 2015-2020 (USD billion)
Figure 6  Africa Fuel Card Market For Vehicles Above 3.5 Tons, 2015-2020 (USD billion)
Figure 7  Africa Fuel Card Market For Small and Medium Enterprises,
Figure 8  Africa Fuel Card Market For Large Enterprises, 2015-2020 (USD billion)
Figure 9  Africa New Car Sales, By Volume, 2015 & 2020 (million Units)
Figure 10  Africa Fuel Card Market Share Analysis, By Mode of Payment, 2014
Figure 11  Africa Fuel Card Comparative Analysis
Figure 12  Africa Fuel Card Market – Best Vendors (Customer Perception)

The Africa fuel card market was valued at USD 22.47 billion in 2015, and is projected to reach USD 28.83 billion by 2020, at a CAGR of 5.11% from 2015 to 2020.  With the increasing usage of cashless payment methods, prepaid petrol cards are widely being used in both private and commercial capacities. Hence, several leading companies are expanding their current offering with key features such as driver code option, tank capacity lock to facilitate safety, and reliability in this country.

 The market for fuel card in Africa is segmented on the basis of vehicle tonnage and enterprise size. On the basis of vehicle tonnage, the vehicles above 3.5 tons held the larger market share, in terms of value, while vehicles below 3.5 tons segment is projected to grow at a higher CAGR during the forecast period. Based on enterprise size, the large enterprise segment accounted for the larger share of the market, in terms of value, whereas small and medium enterprise segment is projected to grow at the higher CAGR during the forecast period.

Fuel card has been gaining traction since the last two years, and is growing at a high rate. With large fleet owners and small & middle enterprises being the major driving factor. In terms of modes of payment, cash continues to hold the largest share, followed by credit facility and fuel card. This is mainly due to lack of awareness and technology. In East Africa, there is a huge penetration of mobile payment as most of the payment are done through mobile to overcome the limitations of cards such as reliability, poor understanding, lack of proper technology, and transaction cost through card.

Countries such as Kenya and Senegal have been showing large interest towards mobile payments. Although many companies have partnered with telecom companies such as AirTel and Vodafone to facilitate mobile payments in this region, several parts of Africa lack in terms of demand and usage of these mobile payments.

Poor communication infrastructure is one of the reasons that hinder fuel card market growth in Africa. Low level of internet penetration and poor telecommunication infrastructure impede smooth development. The Africa market is very diverse. Currencies, regulatory frameworks & governance, infrastructure, economic situations vary from country to country and region to region. For this reason, fuel cards and initiatives are very rarely rolled out across multiple countries as regulations are specific to each country.

Companies such as Royal Dutch Shell Plc (Vivo Energy) (Netherlands), Oilibya (UAE), Puma Energy (Singapore), Engen (South Africa), and First National Bank (South Africa) are profiled in the report. These key players adopted various strategy such as new product development, acquisition, partnership, expansion to increase the reach of their offerings, improve their production capacity, and establish focus on core operations.


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