Global Text Analytics Market Research Report

The global text analytics market is expected to grow from $2,135.3 million in 2014 to $4,895.6 million by 2019, at a CAGR of 18.1%, during the forecast period. The growth of social media for brand building is one of the main drivers for the global text analytics market.

Text analytics is the process of deriving information from text sources. It is used for several purposes, such as summarization, sentiment analysis, investigation, and classification of text information for a particular subject or content.

The need for effective text analytics solutions and services is steadily growing because organizational data from various functions offer insights for crucial decision-making. When the world accepted the social media culture, it became the area of interest for organizations to look for data that might be vital for them. With the increasing customer engagement on various social media platforms, social media intelligence is becoming the next big thing in the text analytics market. Technological breakthroughs such as real-time natural language processing (NLP) have helped companies to overcome the language barrier and build a global customer base. Sentiment analysis, done with the help of text analytics solutions, has helped to understand the customer needs, through response analysis. Big data analytics is gradually picking up pace to offer solutions to organizations and will shape and impact the text analytics market significantly in the coming years. Interactive dashboards with customized graphics offer easy text analytics software handling. With cloud deployable solutions, text analytics offerings are easily implemented with low setup costs for efficient operations.

The market report further provides a competitive benchmarking of the leading players in the industry, namely, SAS, SAP, Oracle, IBM, and Microsoft, among others, in terms of their product offerings, key strategies, and operational parameters. Furthermore, the report provides global market trends, overall adoption scenarios, competitive landscape, key drivers, restraints, and opportunities in this market. The market report aims at estimating the current size and the future growth potential of this market across the different applications, verticals, and regions.

Report Options:

The market segmentation detailed in the report is as given below:

• Global Text Analytics, By Applications:  Enterprise, web-based and software, data analysis, search-based
• Global Text Analytics, By Users: Small & medium businesses, and enterprises
• Global Text Analytics, By Deployments: Cloud and On-Premise
• Global Text Analytics, By Verticals: BFSI, healthcare & pharma, consumer packaged goods, retail & hospitality, telecommunications, and manufacturing
• Global Text Analytics, By Regions: North America (NA), Europe, Asia-Pacific (APAC), Latin America (LA), and Middle East & Africa (MEA)

Customization Options:

Along with the MMM assessment, customize the report in alignment with your company’s specific needs. The following customization options provide a comprehensive summary of the industry standards and a deep dive analysis:

Global Text Analytics Solutions Matrix

• A comprehensive analysis and benchmarking of applications and solutions in the text analytics market

Global Text Analytics Competitive Benchmarking

• Value-chain evaluation using events, developments, market data for vendors in the market ecosystem, across various industrial verticals, market segmentation and categorization
• To discover hidden opportunities by connecting related markets using cascaded value chain analysis

Global Text Analytics Vendor Landscaping

• Vendor market watch and predictions, vendor market shares and offerings, categorization of adoption trends and market dominance (leaders, challengers, and followers)

Global Text Analytics R&D Watch

• To track market movements in R&D space. For instance, algorithm optimization firms, statistical analysis firms, deep learning firms, academic institutions (tier-1 firms and major emphasis on tier-2/3 firms)

Global Text Analytics Client Tracker

• The listing and analysis of deals, case studies, R&D investments, events, discussion forums, alliances and partners of tier-1 and tier-2/3 vendors for the last 3 years

Global Text Analytics Events Tracker

• A study of the portfolio management of organizations which include campaigns, new product launch such as 360® Text Analytics and customer engagement analytics and many more
• A study of organizational innovative applications such as cash forecasting analytics application and collection insight analytics application

Global Text Analytics Vertical Analysis

• An analysis of different industrial verticals by technologies and solutions
• Industry Verticals: Defense, healthcare, BFSI, retail, manufacturing, education, security, logistics, and IT & telecom

Global Text Analytics Market Data Tracker

• Regional and country-specific market forecast and analysis
• The identification of key end-user segments, by country