Global Cross-Platform and Mobile Advertising (CP&MA) Market Research Report

Cross-platform and mobile advertising is one of the emerging categories of interactive advertising in digital marketing. In today’s scenario, mobile advertising market is growing at a tremendous speed due to widespread existence of smartphones and the evolution of online advertisement on mobile devices. People are depending on multiscreen for online shopping, spending their time on computer, laptops, smartphones, tablets, and smart TVs. The consumer behavior has created opportunities for cross-platform advertising. It is also helping the advertisers to target their customers through similar advertisement.

The cross-platform and mobile advertising market is growing rapidly because of the development of wireless technologies, wireless and smart devices for communication, entertainment, information, and shopping. Various sectors such as consumer goods, retail, and restaurants sector are executing cross-platform and mobile advertising solutions in their marketing strategy to connect with their customers on their personal as well as other mobile devices. Later, they again try to reconnect them on personal computers (PCs), laptops, and smart TVs through cross-platform advertising. Further, verticals such as consumer goods, retail, telecom & IT, BFSI, media & entertainment, travel, and so on, offer huge potential to the cross platform advertising market.

The market report further provides a competitive benchmarking of the leading players in the industry such as Google, Facebook, Twitter, Millennial Media, and Pandora, among others, in terms of their product offerings, key strategies, and operational parameters. The report also provides market trends, overall adoption scenarios, competitive landscape, key drivers, restraints, and opportunities in this market. The report aims at estimating the current size and the future growth potential of this market across the different solutions, applications, verticals, and regions.