The key market players have adopted strategies such as partnerships, agreements, expansions & investments, acquisitions, new product and technology launches, collaborations and joint ventures to increase their market presence in the Moroccan biostimulants & biopesticides market and revenue generation of the companies. Leading players focus on expanding their product portfolio by capitalizing in advanced technologies and entering into R&D agreements with other companies to develop diversified products in the field of biostimulants and biopesticides.
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The core strengths of the key players in this market are entering into strategic partnerships, collaborations, and agreements and new product developments & launches to expand their business geographically. The global players have established large distribution networks all over the globe and are following extensive cross-selling marketing strategies to enter the niche markets such as that of Morocco. Market leaders such as BASF SE, Novozymes A/S, Isagro S.p.A., Sapec Group, and Platform Specialty Products Corporation are successfully tapping the potential market in Morocco through the development of innovative products, partnerships, agreements, and expansions. These key companies focus on introducing and offering a wide range of biostimulants and biopesticides types through tie-ups with local vendors and development of distribution as well as R&D centers in Morocco and other African countries to strengthen and expand their position in the biostimulants and biopesticides markets, especially in Morocco.
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BASF SE is a leading chemical company in the crop protection segment with a wide product portfolio of different types of agricultural biologicals. In April 2016, BASF SE (Germany) opened a new R&D center for biological crop protection and seeds solution enabling the company to innovate biological crop protection solutions for its growing demand. This will positively affect the biopesticides market in Morocco due to company’s expanding presence in the African region. The company has also adopted expansions and new product launches as its growth strategies to expand its business in the field of biostimulants and biopesticides.
The key players identified in the Moroccan biostimulants and biopesticides markets are BASF SE (Germany), Novozymes A/S (Denmark), Isagro S.p.A. (Italy), Sapec Group (Trade corporation international) (Belgium), and Platform Specialty Products Corporation (U.S.). The other important companies operating in the biopesticides and biostimulants markets in Morocco are Bayer CropScience AG (Germany), The Dow Chemical Company (U.S.), Monsanto Company (U.S.), Koppert B.V. (The Netherlands), and Certis USA L.L.C. (U.S.).
Another key player, Novozymes A/S (Denmark), has developed a new corn inoculant which will be launched in the year 2017 by entering into a BioAg alliance with Monsanto (U.S.) in January 2016. This will help expand the company’s product portfolio in the biopesticides market and also boost the company’s presence through Monsanto’s distribution network.