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Middle East & Africa Superplasticizers Market By Application (Ready Mix Concrete, Precast Concrete, Shotcrete, High Performance Concrete, Self-Compacting Concrete, Fly Ash Concrete, Others), By Form, By Type, By Geography-Forecast to 2020


The construction chemicals market is a matured one and has changed significantly over the past decade, due to mergers & acquisitions and new product launches. In the last three years, it has been observed that major players have acquired regional construction chemicals businesses from local players to expand their presence in the market. Companies operating in the superplasticizers market are focused on acquisition of local businesses to advance their position in terms of product formulations and end use markets, such as residential, industrial, commercial, and infrastructure. Apart from acquiring local players, collaborative R&D initiatives with product manufacturers serve to be another growth strategy adopted by key market players in this industry.

The key players operational in the superplasticizers market are Air Products & Chemicals, Inc. (U.S.), Arkema S.A. (France), BASF SE (Germany), Hangzhou Lans Concrete Admixture, Inc. (China), Kao Corporation (Japan), Ruetgers Polymers Ltd. (Canada), Sika AG (Switzerland), and W. R. Grace & Co. (U.S.).

BASF SE, a Germany-based company is a leading manufacturer of chemicals. The company offers wide range of superplasticizers that can be used in several applications, such as self levelling underlayment’s (SLU), non-shrink grouts, repair mortars, shotcrete, cementitious fast setting floor screeds, modelling plasters, ready-mix concrete, precast concrete, pre-stressed concrete, mining, high-performance & self-consolidating concrete, and others. With high infrastructural growth in the Middle East, BASF SE has introduced various grades, such as Glenium ACE 390, Glenium 6520, and Glenium 6550. Some of the existing grades of BASF SE include Melflux, Melment, Melcret, and others.

Sika AG (Switzerland) is engaged in the chemical business and provides processing materials used in sealing, bonding, damping, reinforcing, and protecting load-bearing structures. The company supplies products to the building and construction industry as well as manufacturing industries, such as automotive and solar & wind power. The company operates the superplasticizers business through its construction business segment. Major grades offered by Sika AG include Viscocrete, Stabilizer4, Visoflow, Sikament, and others. In the recent years, the company increased its investments in R&D to launch new products. It has made some strategic acquisitions to tap the emerging markets globally and increase its supply capacity.

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