In recent years, companies have adopted different strategies to strengthen their position in the global metallic coating additives market. With the rising population and economic development of countries, the demand for architectural coatings is increasing. This increase in demand has become one of the most significant factors influencing the growth of the global metallic coating additives market.
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The Dow Chemical Company (U.S.) is the largest player in the global metallic coating additives market. The company functions through eight business segments, namely electronic and speciality materials, coatings and infrastructure, health and agriculture sciences, performance systems, performance products, plastics, chemical and energy, and hydrocarbons. The company has adopted new product launch strategy as a part of its business strategy.
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BASF SE (Germany) is the second largest player in the global metallic coating additives market. Its key strategies include investments and new product launches. The company has planned to invest $13 billion in order to increase its market share in the Chinese coating additives market, thereby further enhancing its customer base.
Major participants operating in the global metallic coating additives market include The Dow Chemical Company (U.S.), BASF SE (Germany), BYK Chemie GmbH (Germany), Evonik Industries (Germany), Ashland Inc. (U.S.), Arkema SA (France), Cytec Industries Inc. (U.S.), Eastman Chemical Company (U.S.), Momentive Specialty Chemicals (U.S.), and Rhodia SA (France).
