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You are here :   Home     Research Insight   >   Latin America Cloud Analytics Market by Solution (Hosted Data Warehouse Solutions, Cloud BI Tools, Enterprise Information Management, Enterprise Performance Management, Governance, Risk Management & Compliance), by Verticals, by Geography – Analysis and Forecast to 2019
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Latin America Cloud Analytics Market by Solution (Hosted Data Warehouse Solutions, Cloud BI Tools, Enterprise Information Management, Enterprise Performance Management, Governance, Risk Management & Compliance), by Verticals, by Geography – Analysis and Forecast to 2019


Cloud analytics has become highly essential for the smooth functioning of businesses today. This technology empowers organizations to perform business analysis by providing the analytical elements though public, private, and hybrid cloud. The major countries in Latin America, such as Brazil and Mexico are mature markets for cloud analytics solutions. The cloud analytics market in this region is primarily driven by the technological advancement and rapid adaption of social media analysis for brand building. Due to the aforementioned favorable growth factors in the emerging countries in this region, a number of leading players are investing in cloud analytics solutions in Latin America. For example, HP and Foxconn announced a joint venture agreement to create a new line of cloud-optimized servers specifically targeting service providers, which would be a breakthrough in cloud-based technologies. This was aimed at expanding their business in the emerging Latin American and Asian markets by augmented product development and service delivery.

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In Brazil and Mexico, cloud analytics solutions are expected to grow at the highest CAGR in the next five years. The growing social media analysis for brand building and impact analysis on consumers are the factors responsible for the growth of the cloud analytics market in these emerging markets.  Presently, organizations are using various social media options, such as LinkedIn, Twitter, Facebook, and Google Plus to connect to their customers. These media sources help in the collection of huge amounts of critical data. Organizations then use this to implement strategies to increase their market share and create product awareness among customers. Thus, cloud analytics solutions are helping them in meeting the customer objectives, consequently leading to the growth of this market in Latin America.

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The rapid adoption of mobile technology is also contributing to the growth of the cloud analytics market in Latin America. Moreover, the banking, financial services, & insurance (BFSI) and consumer goods & retail sectors provide a range of opportunities to the market players. However, various factors, such as lack of visibility into user interaction with data and application and changes in government regulations are some of factors may restrain the growth of the cloud analytics market in this industry vertical.