Mitel Networks Corporation is one of major players in the Asia-Pacific unified communication-as-a-service market. The company is known for its highly robust IP telephony and unified communication service offerings. The company highlights itself as a customer driven firm, primarily facilitating SMBs with enhanced economical product offerings. The company strongly believes in the strategy of enhancing its product sales primarily through its expansive indirect distribution channels. It focuses on building its already extensive channel partner network to identify new business opportunities, and strengthen its market presence across different regions. With an attained expertise achieved over the years, the company has consistently followed the strategy to incorporate diversity into its product offerings so as to sustain in the highly competitive market.
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Another important player in the unified communication-as-a-service market is Microsoft Corporation. It is a well-known software services and solutions provider and is engaged in developing, licensing, and supporting a wide range of software products and services. It operates through five major segments: Windows and Windows Live Division, Server and Tools, Online Services Division, Microsoft Business Division, and Entertainment and Devices Division. The company is shifting from the usage of on-premises UC solutions to cloud by increasing efficiency and productivity of the enterprises by providing user-centric UC and collaboration applications. Microsoft provides unique and single-client experience for presence, voice, and video solutions under the Lync UC platform. It has redefined the way a business enterprise communicates and has provided the SMB’s and enterprises a unique experience to become more agile, productive, and flexible.
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The large enterprises as well as SMBs are planning to invest in unified communication-as-a-service to exploit maximum opportunities provided by optimal utilization of unified communication. Telephony segment is estimated to hold the largest market share of 31.4% in 2015, followed by conferencing with 26.6%. Conferencing segment is expected to grow from USD 574.7 million in 2015 to USD 1,090.2 million by 2020, at the highest CAGR 13.7% from 2015 to 2020.
China accounted for the largest share of 20.2% of the Asia-Pacific unified communication-as-a-service market in 2015. The unified communication-as-a-service market in China is projected to grow from USD 436.1 million in 2015 to USD 817.6 million by 2020, at a CAGR 13.4% from 2015 to 2020.
Dominant market players, such as Vodafone Group PLC, Mitel Networks Corporation, and Avaya are focused on enhancing customer experience and have entered into partnerships and contracts to keep pace with the industry trends.
